Create the Most Eye-Catching Original Graphics for Your Social Media Pages: Using Mobile Applications

When you’re an on the go social media or digital marketing professional, and sometimes need to create quick graphics to post or share with colleagues on the go, smart phones are your best friend.  Each of the mobile applications featured below are all are free design applications which are compatible with both Android and iOS operating […]

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Why You NEED a Public Relations Strategy NOW

I remember that when I started my career sales was king.  Salespeople made the most money and oftentimes carried the most power within the company.  This was not without merit — sales was driving revenue and it was their actions: cold calling, prospecting, face-to-face client meetings that were adding to the most important corporate metric: […]

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Don’t Let The Opportunity Pass You By – Client Responsibilities

Public Relations, like life, is all about timing.  The other day I was pulling my hair out, pitching and trying to secure media coverage for clients when my phone rang from a number I didn’t identify. I have this weird, immediate skepticism about numbers I don’t know combined with this uncontrollable urge to pick-up. I […]

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3 Types of Media: Owned, Paid, and Earned

Blog posts, twitter, online news, cable TV, vines, facebook, mobile device video, press releases, infographics, podcasts, illustrations, webinars, white papers, ebooks, FAQs, bios, awards, tutorials, photos, data, articles, surveys, testimonials, reviews, presentations – it’s enough to make your head spin. We are in the midst of an unprecedented era of content creation and media exposure. […]

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Social Media Management: Best Ways to Schedule Social Media Posts

Developing a social media management strategy is no longer optional, it’s a must have for your business.  First creating a social media calendar, then scheduling social media posts at least a few weeks, and sometimes even months, in advance is important in order to gain followers and increase engagement on all of your social channels. […]

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How Does Public Relations & Earned Media Work?

“What do you do?” asked my friend Sean.  We were sitting in one of my favorite coffee shops in Boulder, Amante, chatting over Italian espresso. Nothing out of the ordinary and Sean’s question was one I’ve been hearing a lot lately. I asked Sean what he meant and he clarified that he understood I was […]

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Social Media Management: 3 Simple and Free Social Listening Tools

When managing several, or even just one, company’s set of social media sites, things can get a bit overwhelming.  What should you post? What other social media accounts should you be paying attention to? What kinds of posts get the most attention? How are followers reacting to your posts? Who and what kinds of accounts […]

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Press Release SEO and Public Relations Press Release Webinar

Recently, I had the pleasure of co-presenting a webinar with Boulder SEO Marketing CEO, Chris Raulf.  The title of the webinar is “Public Relations is Dead, Long Live Public Relations” which I find slightly misleading. However, don’t let that deter you as there is some amazing information that can be applied to your marketing and […]

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