Social Media Management: Instagram Metrics

Instagram has become a wonderful social media outlet to really show off your brand’s image, and give your viewers and potential consumers a feel for what your company embodies.  With Instagram’s rise in popularity for both individuals and businesses, knowing how to track your success on this social media outlet is key. […]

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Why I’m scared of Wearable Tech and the Apple Watch

I’ll admit it. I’m scared to death of the Apple Watch.  I’ll also admit that was not my first thought when I watched Tim Cook unveil “One More Thing” during the livestream of the Apple Keynote. […]

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The New Reality for Today’s Media and How It Affects Public Relations

When I was a kid the stereotypical image of a reporter was a rugged, adventure seeking male who would jot ideas in a pocket notebook while spending downtime at the neighborhood bar.  In between writing and whiskey breaks the reporter always would find themselves in the middle of some incredible mystery that included romance and […]

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Social Media Management: Twitter Metrics

When developing a comprehensive social media strategy, coming up with posting themes and a social media calendar is just half of the work.  The other critical piece of a social media strategy is to track your social media successes once your social media plan has launched.  It’s one thing to develop a strategy but social media management […]

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8 Reasons I love Working in Public Relations

I’ve held a myriad of jobs in a lot of industries during my work career.  I’ve slung FroYo, worked a car wash, fitted mountaineering boots, manufactured stained glass, manned a para-sail boat, tended bar, worked for an Academy Award winning director, rolled around the halls of a tech start-up on a Razor scooter, built sales […]

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