You May Have a Branding Problem If…

Many people can sense that something is wrong with their brand, but few can articulate what the source of it is. Marc Gutman addresses clarity, strategy, and relevancy, and shares the most prevailing reasons for brand problems today. Video Transcript Keith Roberts 0:04 Branding. So my branding guru friend, how does somebody know, if they […]

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Why Instagram?

Over time, Marc Gutman experimented with several platforms before making Instagram his main source of content. He explains why Instagram is an amazing platform and how it’s become a perfect fit for Wildstory.  Video Transcript Keith Roberts 0:04 Awesome. So I am a big Wildstory and Gutman, fanboy and I follow you on all social […]

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What Is a Brand Audit?

Different people have different ways of taking a comprehensive look at brands to refresh them in a new and enticing way, otherwise known as a brand audit. Marc Gutman details how Wildstory specifically executes brand audits and provides feedback with no obligation to buy additional services.  Video Transcript Keith Roberts 0:04 I’ve heard this term […]

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A Brand’s Role in Social Commentary

To comment or not comment? That is the question.  With the state of the world today, people are looking to their favorite brands for information, challenging brands with the decision to share their stance on pressing issues. Marc Gutman and Keith Roberts review what mistakes some brands have made in past conversations and how current […]

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The Thing No One Tells You About Social Media

There is a perception on the internet that if you create great content and you’re consistent, your audience will come. In Marc Gutman’s experience, that’s just not true. Find out what no one advertises about being a social media presence and what it takes to grow.  Video Transcript Keith Roberts 0:04 Marc, I would love […]

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Podcast and Recording Hacks

We all know what it’s like to face internet connection hiccups. But what do we do when we face these challenges while recording important audio? Marc Gutman shares essential hacks that will give you some slack when editing content. Video Transcript Keith Roberts 0:04 All right, super excited to have Marc, you are a podcasting […]

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Make the Decision Right

Asking yourself, “Is this the right decision?” is applicable not only to branding, but also to life in general. Marc Gutman provides a simple solution to alleviate any doubts you may have about even the biggest decisions. Video Transcript Keith Roberts 0:04 Marc, good to see you again, my friend. Thank you so much always […]

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Instagram Carousels

What is the secret to an exceptional carousel? As a storyteller himself, Marc Gutman finds an important ingredient in carousels that he was able to use to his advantage. He shares his evolution of perspective towards carousels that helped him increase user engagement and attract business prospects! Video Transcript Keith Roberts 0:04 Instagram carousels, I […]

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How to Write a Good Letter for a Podcast

There are a myriad of great podcasts that are looking for just the right guest to be on their next show. If you want to be that guest, how do you shoot your shot? Marc Gutman, host of the Baby Got Backstory Podcast, explains what he looks for when people reach out to him and […]

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Creating Carousels

Wildstory founder Marc Gutman describes the process of creating carousels, from choosing topics to deciding a color palette and font. Marc leaves no stone unturned highlighting all aspects of creation, including where to find images, template resolution, and what programs to use.  Video Transcript Keith Roberts 0:04 One thing that I love about your Instagram […]

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