Step 1 – Commit
First, commit to being a culture driven organization. This sounds easy but it’s the most important step. Everyone from the top down must commit to doing everything they can to support the building of a great culture. Once you commit there is no turning back.
Step 2 – Pick An Owner
Second, decide which one singular person is going to own culture. Typically this is someone who embodies the core values of the organization and can be seen as a North Star or guidepost of the desired company culture. Tie their compensation directly to the KPIs you develop in the next step.
Step 3 – Measurement
Lastly, develop and assign KPI’s and measurement to your culture. What outcomes do you want to see at your organization? If your culture isn’t where you want it, define what it should look like and then set measurable goals to achieve that outcome. Your culture owner should be evaluated on these goals and making progress towards a vision of a high performing culture.
When a leader at your company “owns” culture and is intentionally working to build a culture that is the foundation of your business you may find that most of your biggest problems “magically” disappear.
All of a sudden you’ll find that you can scale a great workplace as the company grows. You’ll keep your best employees and team members engaged.
No more forced motivation tactics! Keep morale high no matter the situation. More work will get done at higher levels of performance. Your work will feel like play.
You’ll create a place where everyone feels ownership of the company – wouldn’t that be nice? Turn over will be amazingly low.
And your employees will live the brand so no matter where they are – work or in their personal life they will be your best brand ambassadors.
Still Have Questions?
If these are the types of struggles (and outcomes you’d like to see) that you’re currently experiencing in terms of culture and brand, don’t worry – I’d like to help. It’s my mission and purpose in life to help organizations like yours better connect and engage with their internal audiences in a way that elevates culture in order to elevate the brand and I’d be honored for the opportunity to do the same for you, too.
At this point, I’d recommend contacting either myself or a colleague to book your culture and brand audit and assessment. It’s a sophisticated in-house process that allows us to learn as much about your business as possible, thus putting us in a better position to help you get clear on exactly what is possible with your culture. It’s also a great way to become clear on the root cause of your frustration, too – thus giving you a chance to correct those issues as quickly as possible.