You May Have a Branding Problem If…

Many people can sense that something is wrong with their brand, but few can articulate what the source of it is. Marc Gutman addresses clarity, strategy, and relevancy, and shares the most prevailing reasons for brand problems today. Video Transcript Keith Roberts 0:04 Branding. So my branding guru friend, how does somebody know, if they […]

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Make Your Customers the Hero of Their Own Story – Cloud Conventions Presentation

“[As business owners] we all think we’re the hero. We all think we’re saving the Nakatomi Center. But in reality, it is our job as businesses to make our customer the hero, to make our customer John McClane, and I am here to tell you today that you are Al.” – Marc Gutman Watch Marc […]

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10 Principles to Becoming a Wildstory Brand

10 Points to Become a Wildstory Brand

What Makes a Wildstory Brand? Have you noticed that some brands achieve legendary status, raving fans, and higher higher profits, and others don’t?  Those brands that become household names and synonymous with their industry? […]

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