What Makes a Wildstory Brand? Have you noticed that some brands achieve legendary status, raving fans, and higher higher profits, and others don’t? Those brands that become household names and synonymous with their industry? […]
What do you stand for? […]
“Who Owns Culture at your company?” It’s one of the first questions I ask almost every company I work with. A common answer I hear is: “Everyone. Everyone in the company owns culture”. Friends, this is what we call a red flag. If “everyone” owns culture, then no one owns culture. And if no one […]
“Are you beige or are you someone or a company I can some of myself in? Is this for me?”
That is the first, subconscious question your customers and prospects are trying to answer in the moment it takes to draw in a breath. It’s the question we all try to answer for just about everything in our lives.
The simple fact is that people across this globe want something to believe in. Brett Michaels was right about that for sure! Look at our thirst for sports in this country. We want, no we need to believe in something. The Detroit Lions (I’m afflicted), the UM Wolverines, and whatever your favorite team is. We need to be in a stadium of 70,000 other people who believe in what we believe. It inherently feels right — because it’s a basic human need… […]