Why Instagram?

Over time, Marc Gutman experimented with several platforms before making Instagram his main source of content. He explains why Instagram is an amazing platform and how it’s become a perfect fit for Wildstory.  Video Transcript Keith Roberts 0:04 Awesome. So I am a big Wildstory and Gutman, fanboy and I follow you on all social […]

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The Thing No One Tells You About Social Media

There is a perception on the internet that if you create great content and you’re consistent, your audience will come. In Marc Gutman’s experience, that’s just not true. Find out what no one advertises about being a social media presence and what it takes to grow.  Video Transcript Keith Roberts 0:04 Marc, I would love […]

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Instagram Carousels

What is the secret to an exceptional carousel? As a storyteller himself, Marc Gutman finds an important ingredient in carousels that he was able to use to his advantage. He shares his evolution of perspective towards carousels that helped him increase user engagement and attract business prospects! Video Transcript Keith Roberts 0:04 Instagram carousels, I […]

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Creating Carousels

Wildstory founder Marc Gutman describes the process of creating carousels, from choosing topics to deciding a color palette and font. Marc leaves no stone unturned highlighting all aspects of creation, including where to find images, template resolution, and what programs to use.  Video Transcript Keith Roberts 0:04 One thing that I love about your Instagram […]

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Harnessing Pinterest to Create Social Media Posts & Promote Your Business

Sure, creating original content for you social media posts is by far the best way to improve your SEO (search engine optimization) and really stand out against other companies and individuals.  However, using all original content for your social media posts can be a daunting task, especially if you are just an individual building your own […]

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Social Media: Is there a science behind timing and posting?

Ever wondered if there’s some crazy science behind when you should be posting on your social media pages? You guessed it…there is! Well, kind of.  In an upcoming series of blog posts, I will be posting about the optimal days and times to post on each social media outlet from what research I’ve gathered. […]

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Social Media Management: Metrics Terms Explained

Sometimes understanding exactly what metrics you are tracking on your social media pages can be quite confusing.  There are several terms for all different social media and website metrics.  Here, you will find a compilation of the different social media terms and their definitions found on various social media blogs and websites. […]

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Social Media Marketing Guide to Facebook Metrics

Facebook was the social media platform to really set the stage for all other social media platforms to come, and has had a huge influence on the way the businesses now market their products and services.  Over the years, the way we gauge success on Facebook has changed dramatically, but it has remained to be […]

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Social Media Management: Twitter Metrics

When developing a comprehensive social media strategy, coming up with posting themes and a social media calendar is just half of the work.  The other critical piece of a social media strategy is to track your social media successes once your social media plan has launched.  It’s one thing to develop a strategy but social media management […]

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Create the Most Eye-Catching & Original Graphics for Your Social Media Pages Using Web Applications

One of the most convenient ways to edit graphics for your social media pages may be to use online applications. The beauty about all of these online applications is that you won’t have to spend the money on expensive softwares, or take up space on your computer’s hard-drive to house programs such as the Adobe […]

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Create the Most Eye-Catching Original Graphics for Your Social Media Pages: Using Mobile Applications

When you’re an on the go social media or digital marketing professional, and sometimes need to create quick graphics to post or share with colleagues on the go, smart phones are your best friend.  Each of the mobile applications featured below are all are free design applications which are compatible with both Android and iOS operating […]

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Social Media Management: Best Ways to Schedule Social Media Posts

Developing a social media management strategy is no longer optional, it’s a must have for your business.  First creating a social media calendar, then scheduling social media posts at least a few weeks, and sometimes even months, in advance is important in order to gain followers and increase engagement on all of your social channels. […]

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Social Media Management: 3 Simple and Free Social Listening Tools

When managing several, or even just one, company’s set of social media sites, things can get a bit overwhelming.  What should you post? What other social media accounts should you be paying attention to? What kinds of posts get the most attention? How are followers reacting to your posts? Who and what kinds of accounts […]

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