Consistency matters more than authenticity. […]
Personal Branding Masterclass: We Are NOT Authentic.
Category: Wildstory Tips, Stories & Insights
Podcast and Recording Hacks
We all know what it’s like to face internet connection hiccups. But what do we do when we face these challenges while recording important audio? Marc Gutman shares essential hacks that will give you some slack when editing content. Video Transcript Keith Roberts 0:04 All right, super excited to have Marc, you are a podcasting […]
Make the Decision Right
Asking yourself, “Is this the right decision?” is applicable not only to branding, but also to life in general. Marc Gutman provides a simple solution to alleviate any doubts you may have about even the biggest decisions. Video Transcript Keith Roberts 0:04 Marc, good to see you again, my friend. Thank you so much always […]
How to Write a Good Letter for a Podcast
There are a myriad of great podcasts that are looking for just the right guest to be on their next show. If you want to be that guest, how do you shoot your shot? Marc Gutman, host of the Baby Got Backstory Podcast, explains what he looks for when people reach out to him and […]
Learning About Wildstory and Brand Strategy
This video is the original, full-length version of a previously posted interview series featuring Marc Gutman and Keith Roberts. […]
Meet Marc Gutman | Brand Strategist and Entrepreneur
A version of this article was originally published on Shoutout Colorado. We had the good fortune of connecting with Marc Gutman and we’ve shared our conversation below. […]
How to Prioritize What to Do Next
When deciding which “bridge” to finish first, Marc Gutman introduces an easy visual way to map out the spectrum of impact and effort to ensure that we follow the guiding principle: “less is more”. […]
How to Stop Building Half-Built Bridges
Each new project/idea can have a valuable place in business. There’s no doubt about that. […]
10x Your Notetaking With Sketchnoting
Sketchnoting is a note-taking format that anyone can do, even if you aren’t an artist and are infamous for not-so-great handwriting like Wildstory’s founder, Marc Gutman. […]
What Is the Wildstory Process and How Does It Work for YOU?
Marc Gutman outlines what work sessions are like with Wildstory when finding core messaging concepts for a client and creating a roadmap for what they should do next. […]
The 10 Principles of Wildstory Brands
Marc Gutman illustrates a Wildstory Brand as one that is a leader in their industry with a goal to have a 100-year-run. With this, there are 10 principles that detail what exactly these brands entail. […]
What Is the Process of Working With Wildstory
Wildstory is big on co-creation. […]
Who & What is Wildstory
Wildstory is the marketing agency for arts, recreation, and entertainment. Founder, Marc Gutman explains more about Wildstory’s mission to après and support their clients in making a better world. […]
10 Principles to Becoming a Wildstory Brand
What Makes a Wildstory Brand? Have you noticed that some brands achieve legendary status, raving fans, and higher higher profits, and others don’t? Those brands that become household names and synonymous with their industry? […]
What Is a Manifesto and Why is it A Must-Have for Your Brand?
What do you stand for? […]
Meet Wildstory Founder, Marc Gutman
A version of this interview was first published on Voyage Denver. Today we’d like to introduce you to Marc Gutman. Marc, let’s start with your story. We’d love to hear how you got started and how the journey has been so far. […]
The Path to Happiness – Stay Grounded Podcast
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Business Storytelling Techniques – Your Business…The Hero?
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I Don’t Believe in Story Formulas & Neither Should You
Look, there are a lot of people running around talking about story and story formulas. They reference the hero’s journey and promise a formula to make it as easy as filling out a Mad-Libs book. I see the ads everyday on Facebook or in my inbox: “Follow this 5 step formula and you’ll be an amazing storyteller!” Sound remotely familiar?
Sorry, but it’s not happening. I don’t believe in story formulas and neither should you.
A formula – is something that gets a guaranteed result every time.
And I hate to be the one to say it, but in storytelling there is no such thing as a formula. […]
PowerPoint (PPT) is Dead…
Powerpoint is dead.
Sorry, to have to be the bearer of bad news but the sooner we all realize this and move on the better.
That fancy sales presentation with all the best figures and data in it? Dead.
That huge investor deck with 10 bullets per slide? Dead.
That recruiting deck showing your prospective A-players and employees the reason they should lay it all on the line or come work for you? Dead.
All of them. Dead. Dead. Dead.
Look, I’ll answer the immediate objection that you’re screaming at the screen right now. […]
Do I want Empathy or Sympathy in my Storytelling?
Empathy.
Sympathy.
Same thing right?
Well no, not even close. And understanding the difference between these two words and ideas is what will separate your storytelling from blah to Yeah!
When talking story, the words empathy and sympathy come up often. Most entrepreneurs and businesses use the words empathy and sympathy incorrectly and many times interchangeably (which is also incorrect.)
As we go out and spread the idea of the importance of story in business, we find that a many people understand the idea that story in itself makes an emotional connection and therefore makes the audience or the listener empathetic to the story teller or the story itself… […]
First Descents Ball 2017 – Stories That Inspire
Note: This post was supposed to publish in early April. For no good reason, it didn’t. However, the message is timeless or at least has a shelf life of 2 months.
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“Life Changing Experience”
It’s a phrase overused and often delivered with little meaning. I know I’m guilty of saying “that speaker I saw, life changing” or “that cool entrepreneur conference I went to, definitely life changing, bro.” Well maybe not the “bro” part but the point is, we overuse the phrase.
On April 1, 2017 I was lucky to attend the First Descents Ball in Beaver Creek, CO.
First Descents mission states: First Descents provides life-changing outdoor ventures for young adults (age 18-39) impacted by cancer. When I first became aware of FD (as called by their raving community of participants, donors, and supporters) I was shocked to learn that young adults are the most underserved demographic fighting cancer…
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EO Colorado Host Artist Aaron Draplin [VIDEO]
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Wright Awards 2016 – Celebrating the outdoors, Colorado, and Commerce
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No Such Thing As Ditch Digger’s Block
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How to CRUSH Your Kickstarter Campaign
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Boulder B-cycle and WILDSTORY are like Peanut Butter and Chocolate
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Camp Maverick – Summer Camp for Entrepreneurs Recap aka There is No Ceiling
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Explorers Have No Maps…Just Like Any Entrepreneur
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Tips for a Successful Kickstarter Launch with Inboard Sports
Recently I was visiting a client and friend, Ryan Evans CEO of Inboard Sports. We were hanging out grabbing coffee and breakfast to fuel up for the day and scanning our emails. We both chuckled simultaneously as we had a similar email in each of our inboxes. A mutual friend had referred one of their […]
The Business of Serendipty
I love hearing entrepreneurs and business owners tell their story. It might be the thing I enjoy most and I spend a lot of non-billable time following this passion. This week alone I have 3 events that center around entrepreneurship and hearing about other people’s businesses. […]
Experiencing CineChef at Boulder International Film Festival
The Boulder International Film Festival was an incredible event to experience and be a part of! Boulder’s scenic backdrop is the perfect location to enjoy films and food. Among the countless films and events BIFF held, my favorite was attending CineCHEF. In the last four years I have spent living in Boulder, CO, I have […]
New Experiences at the Boulder International Film Festival
Being a college student, I often find myself living in a college bubble consumed of Starbucks, never-ending midterms, and friends. Before having the opportunity to intern for Wildstory Public Relations, I had never even heard of Boulder International Film Festival. The first picture I had in my head of the event was a bunch of […]
A CU Student’s Perspective on Boulder Film & Culinary Event
I had a wonderful experience interning with WildStory PR, and getting the opportunity to work on The Boulder International Film Festival. It was awesome to really get the full experience from learning about the event, to reaching out to news outlets and spreading the word, and finally, getting to attend the event myself. I also loved […]
Apps for the Organized Entrepreneur
Being an entrepreneur, or just a business rockstar, means taking on a lot of responsibilities. Sometimes every little task you and your co-workers are responsible for can be very hard to keep track of. However, thanks to technology, our smart phones have become our business sidekicks. In order to keep yourself on track, there are […]
How to get your company to $5 Million in Revenue
Time management has always been a problem for me. It’s easy to have great intentions of what you’re going to accomplish in your day and before you know it you’re sideways dealing with employees, answering client questions, and reading www.mgoblog.com for the latest college football recruiting news. […]
10 Questions to Ask Yourself Before Starting Your Own Business
Do you have an entrepreneurial spirit, but something is holding you back from jumping in and starting your own business? Organizing the development of a starting a new business can be a very risky and overwhelming venture, and it’s not uncommon to second guess yourself. In order to be sure about making that first leap, here are […]
WILDSTORY Media is Hootsuite Certified
Staying up to date on the latest social media tools is very important to our team and our clients. We are proud to announce that our WILDSTORY team is recognized as a Hootsuite Certified Partner. […]
Sketchnotes – Making Notes Fun Again
For as long as I can remember I’ve been caught in a push-pull relationship with taking notes. I LOVE the tactile feeling of working in a traditional Moleskin notebook. There’s something emotional, physical, and tactile about holding a notebook in your hands and pressing pen to paper. I have read several studies that suggest that […]
Bronuts on 9 News – Denver
Here’s an appearance from our favorite donut baking brothers Mitch and Brett Magdovitz. You can learn more about them at www.bronuts.com Mitch and Brett are incredible bakers and have come up with a unique, approachable, humorous and friendly brand. They were recently on 9News here in Denver and you can see […]
Why I’m scared of Wearable Tech and the Apple Watch
I’ll admit it. I’m scared to death of the Apple Watch. I’ll also admit that was not my first thought when I watched Tim Cook unveil “One More Thing” during the livestream of the Apple Keynote. […]
