10 Principles to Becoming a Wildstory Brand

10 Points to Become a Wildstory Brand

What Makes a Wildstory Brand? Have you noticed that some brands achieve legendary status, raving fans, and higher higher profits, and others don’t?  Those brands that become household names and synonymous with their industry? […]

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I Don’t Believe in Story Formulas & Neither Should You

Look, there are a lot of people running around talking about story and story formulas.  They reference the hero’s journey and promise a formula to make it as easy as filling out a Mad-Libs book.  I see the ads everyday on Facebook or in my inbox: “Follow this 5 step formula and you’ll be an amazing storyteller!”  Sound remotely familiar?

Sorry, but it’s not happening.  I don’t believe in story formulas and neither should you.

A formula – is something that gets a guaranteed result every time.  

And I hate to be the one to say it, but in storytelling there is no such thing as a formula. […]

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PowerPoint (PPT) is Dead…

Powerpoint is dead.

Sorry, to have to be the bearer of bad news but the sooner we all realize this and move on the better.  

That fancy sales presentation with all the best figures and data in it? Dead.

That huge investor deck with 10 bullets per slide? Dead.

That recruiting deck showing your prospective A-players and employees the reason they should lay it all on the line or come work for you? Dead.

All of them. Dead. Dead. Dead.  

Look, I’ll answer the immediate objection that you’re screaming at the screen right now. […]

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Do I want Empathy or Sympathy in my Storytelling?

Empathy.

Sympathy.

Same thing right?

Well no, not even close. And understanding the difference between these two words and ideas is what will separate your storytelling from blah to Yeah!

When talking story, the words empathy and sympathy come up often. Most entrepreneurs and businesses use the words empathy and sympathy incorrectly and many times interchangeably (which is also incorrect.)

As we go out and spread the idea of the importance of story in business, we find that a many people understand the idea that story in itself makes an emotional connection and therefore makes the audience or the listener empathetic to the story teller or the story itself… […]

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First Descents Ball 2017 – Stories That Inspire

Note: This post was supposed to publish in early April. For no good reason, it didn’t. However, the message is timeless or at least has a shelf life of 2 months.

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“Life Changing Experience”

It’s a phrase overused and often delivered with little meaning. I know I’m guilty of saying “that speaker I saw, life changing” or “that cool entrepreneur conference I went to, definitely life changing, bro.” Well maybe not the “bro” part but the point is, we overuse the phrase.

On April 1, 2017 I was lucky to attend the First Descents Ball in Beaver Creek, CO.

First Descents mission states: First Descents provides life-changing outdoor ventures for young adults (age 18-39) impacted by cancer. When I first became aware of FD (as called by their raving community of participants, donors, and supporters) I was shocked to learn that young adults are the most underserved demographic fighting cancer…
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Tips for a Successful Kickstarter Launch with Inboard Sports

Recently I was visiting a client and friend, Ryan Evans CEO of Inboard Sports. We were hanging out grabbing coffee and breakfast to fuel up for the day and scanning our emails. We both chuckled simultaneously as we had a similar email in each of our inboxes. A mutual friend had referred one of their […]

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The Business of Serendipty

I love hearing entrepreneurs and business owners tell their story.  It might be the thing I enjoy most and I spend a lot of non-billable time following this passion.  This week alone I have 3 events that center around entrepreneurship and hearing about other people’s businesses. […]

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Experiencing CineChef at Boulder International Film Festival

The Boulder International Film Festival was an incredible event to experience and be a part of! Boulder’s scenic backdrop is the perfect location to enjoy films and food. Among the countless films and events BIFF held, my favorite was attending CineCHEF. In the last four years I have spent living in Boulder, CO, I have […]

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New Experiences at the Boulder International Film Festival

Being a college student, I often find myself living in a college bubble consumed of Starbucks, never-ending midterms, and friends. Before having the opportunity to intern for Wildstory Public Relations, I had never even heard of Boulder International Film Festival. The first picture I had in my head of the event was a bunch of […]

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A CU Student’s Perspective on Boulder Film & Culinary Event

I had a wonderful experience interning with WildStory PR, and getting the opportunity to work on The Boulder International Film Festival. It was awesome to really get the full experience from learning about the event, to reaching out to news outlets and spreading the word, and finally, getting to attend the event myself. I also loved […]

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Apps for the Organized Entrepreneur

Being an entrepreneur, or just a business rockstar, means taking on a lot of responsibilities.  Sometimes every little task you and  your co-workers are responsible for can be very hard to keep track of.  However, thanks to technology, our smart phones have become our business sidekicks.  In order to keep yourself on track, there are […]

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How to get your company to $5 Million in Revenue

Time management has always been a problem for me.  It’s easy to have great intentions of what you’re going to accomplish in your day and before you know it you’re sideways dealing with employees, answering client questions, and reading www.mgoblog.com for the latest college football recruiting news. […]

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10 Questions to Ask Yourself Before Starting Your Own Business

Do you have an entrepreneurial spirit, but something is holding you back from jumping in and starting your own business?  Organizing the development of a starting a new business can be a very risky and overwhelming venture, and it’s not uncommon to second guess yourself.  In order to be sure about making that first leap, here are […]

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Sketchnotes – Making Notes Fun Again

For as long as I can remember I’ve been caught in a push-pull relationship with taking notes.  I LOVE the tactile feeling of working in a traditional Moleskin notebook.  There’s something emotional, physical, and tactile about holding a notebook in your hands and pressing pen to paper. I have read several studies that suggest that […]

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