BGBS 059: Chris Kirby | Ithaca Hummus | It’s Simple.

BGBS 059: Chris Kirby | Ithaca Hummus | It’s Simple. Ithaca Hummus. America’s fastest-growing hummus brand founded by Chris Kirby: CEO, trained professional chef, and mustache aficionado. Chris’s career identity began in the restaurant world before he gained the courage to declare that he had a different path to follow, and returned to school. It […]

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BGBS 058: Kris Fry | Smartwool | It’s an Experiment

BGBS 058: Kris Fry | Smartwool | It’s an Experiment Kris Fry is a brand pro in love with the magic of ideation and storytelling, armed with the awareness that nothing is more powerful than a well-planned strategy. He is currently the Global Creative director at Smartwool, but has had the opportunity to lead concept, […]

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BGBS 051: Ariel Rubin | Kum & Go | Twitter Is Hard!

BGBS 051: Ariel Rubin | Kum & Go | Twitter Is Hard! Ariel Rubin, Director of Communication for Kum & Go, is a Webby Award-winning digital strategist with over 10 years of experience in social media and content creation in Uganda, Sudan, Turkey, Switzerland, and the United States. Ariel is a master at Twitter, bringing […]

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You May Have a Branding Problem If…

Many people can sense that something is wrong with their brand, but few can articulate what the source of it is. Marc Gutman addresses clarity, strategy, and relevancy, and shares the most prevailing reasons for brand problems today. Video Transcript Keith Roberts 0:04 Branding. So my branding guru friend, how does somebody know, if they […]

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Why Instagram?

Over time, Marc Gutman experimented with several platforms before making Instagram his main source of content. He explains why Instagram is an amazing platform and how it’s become a perfect fit for Wildstory.  Video Transcript Keith Roberts 0:04 Awesome. So I am a big Wildstory and Gutman, fanboy and I follow you on all social […]

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What Is a Brand Audit?

Different people have different ways of taking a comprehensive look at brands to refresh them in a new and enticing way, otherwise known as a brand audit. Marc Gutman details how Wildstory specifically executes brand audits and provides feedback with no obligation to buy additional services.  Video Transcript Keith Roberts 0:04 I’ve heard this term […]

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A Brand’s Role in Social Commentary

To comment or not comment? That is the question.  With the state of the world today, people are looking to their favorite brands for information, challenging brands with the decision to share their stance on pressing issues. Marc Gutman and Keith Roberts review what mistakes some brands have made in past conversations and how current […]

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The Thing No One Tells You About Social Media

There is a perception on the internet that if you create great content and you’re consistent, your audience will come. In Marc Gutman’s experience, that’s just not true. Find out what no one advertises about being a social media presence and what it takes to grow.  Video Transcript Keith Roberts 0:04 Marc, I would love […]

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Podcast and Recording Hacks

We all know what it’s like to face internet connection hiccups. But what do we do when we face these challenges while recording important audio? Marc Gutman shares essential hacks that will give you some slack when editing content. Video Transcript Keith Roberts 0:04 All right, super excited to have Marc, you are a podcasting […]

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Make the Decision Right

Asking yourself, “Is this the right decision?” is applicable not only to branding, but also to life in general. Marc Gutman provides a simple solution to alleviate any doubts you may have about even the biggest decisions. Video Transcript Keith Roberts 0:04 Marc, good to see you again, my friend. Thank you so much always […]

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Instagram Carousels

What is the secret to an exceptional carousel? As a storyteller himself, Marc Gutman finds an important ingredient in carousels that he was able to use to his advantage. He shares his evolution of perspective towards carousels that helped him increase user engagement and attract business prospects! Video Transcript Keith Roberts 0:04 Instagram carousels, I […]

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How to Write a Good Letter for a Podcast

There are a myriad of great podcasts that are looking for just the right guest to be on their next show. If you want to be that guest, how do you shoot your shot? Marc Gutman, host of the Baby Got Backstory Podcast, explains what he looks for when people reach out to him and […]

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Creating Carousels

Wildstory founder Marc Gutman describes the process of creating carousels, from choosing topics to deciding a color palette and font. Marc leaves no stone unturned highlighting all aspects of creation, including where to find images, template resolution, and what programs to use.  Video Transcript Keith Roberts 0:04 One thing that I love about your Instagram […]

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BGBS 049: Chris Do | The Futur | Type Is Life

BGBS 049: Chris Do | The Futur | Type Is Life Chris Do is the founder of two seven-figure businesses, the first being Blind, an Emmy Award-winning motion design studio with over $80 million in total billings. The second is The Futur, an online education company whose mission is to teach 1 billion people (yes […]

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BGBS 045: David Barnett | Popsockets | Surprisingly Useful

BGBS 045: David Barnett | Popsockets | Surprisingly Useful From “after-school sports dork” to CEO of Popsockets, David Barnett left a ripple in the world with an invention that revolutionized how we hold phones. And to think it was originally made out of glued clothing buttons. By accomplishing his purpose of increasing people’s happiness, even […]

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Messaging Tough Topics with Marc Gutman | CWA Survive and Thrive Virtual Summit

“We’re asked to communicate on topics in new and challenging ways…There’s a lot of complexity. And so here is the good news. You’re going to screw up.” – Marc Gutman Marc Gutman originally delivered this presentation to the Survive and Thrive Summit from the Climbing Wall Association.   […]

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Make Your Customers the Hero of Their Own Story – Cloud Conventions Presentation

“[As business owners] we all think we’re the hero. We all think we’re saving the Nakatomi Center. But in reality, it is our job as businesses to make our customer the hero, to make our customer John McClane, and I am here to tell you today that you are Al.” – Marc Gutman Watch Marc […]

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10 Principles to Becoming a Wildstory Brand

10 Points to Become a Wildstory Brand

What Makes a Wildstory Brand? Have you noticed that some brands achieve legendary status, raving fans, and higher higher profits, and others don’t?  Those brands that become household names and synonymous with their industry? […]

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BGBS 028: Rob Angel | Pictionary | Game Changer

BGBS 028: Rob Angel | Game Changer In 1985, Rob Angel, at only 23 years old, took his simple idea and created the wildly popular and phenomenally successful board game Pictionary using only a Webster’s paperback dictionary, a #2 pencil, and a yellow legal pad. Rob and his partners put together the first 1,000 games […]

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BGBS 007: Brian Smith | UGG | Living Joyously As a Tadpole

BGBS Episode 007: Living Joyously As a Tadpole What do goosebumps, surfing, Pink Floyd, and sheep have to do with building a billion-dollar brand? Well, for UGG boots, just about everything! You see them everywhere – the beach, mountains, cities – wherever there are chilly feet. The fashionable and functional UGG brand was founded by […]

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Apps for the Organized Entrepreneur

Being an entrepreneur, or just a business rockstar, means taking on a lot of responsibilities.  Sometimes every little task you and  your co-workers are responsible for can be very hard to keep track of.  However, thanks to technology, our smart phones have become our business sidekicks.  In order to keep yourself on track, there are […]

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