When deciding which “bridge” to finish first, Marc Gutman introduces an easy visual way to map out the spectrum of impact and effort to ensure that we follow the guiding principle: “less is more”. […]
How to Prioritize What to Do Next
Tag: Best Marketing Tips For Startups
What’s Hard About Brand and Branding?
Humans are complex. […]
What Is Brand Strategy and Why Do YOU Need It?
Wildstory founder, Marc Gutman, expresses the integral partnership between great strategy and great design. […]
What is Brandstorytelling?
Marc Gutman emphasizes why the telling of your brand is best portrayed by making your customer the hero of their own story. […]
What is Branding
Marc Gutman defines the process of branding and its role in outmaneuvering your competition. […]
What is a Brand?
Wildstory founder, Marc Gutman, clears the confusion about what a brand is and relates it to our emotional instinct as intuitive creatures. […]
Messaging Tough Topics with Marc Gutman | CWA Survive and Thrive Virtual Summit
“We’re asked to communicate on topics in new and challenging ways…There’s a lot of complexity. And so here is the good news. You’re going to screw up.” – Marc Gutman Marc Gutman originally delivered this presentation to the Survive and Thrive Summit from the Climbing Wall Association. […]
It’s Not About You
Let’s step into the movie Die Hard for a second. […]
Make Your Customers the Hero of Their Own Story – Cloud Conventions Presentation
“[As business owners] we all think we’re the hero. We all think we’re saving the Nakatomi Center. But in reality, it is our job as businesses to make our customer the hero, to make our customer John McClane, and I am here to tell you today that you are Al.” – Marc Gutman Watch Marc […]
Why Is Starting With Why Not Working?
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10 Principles to Becoming a Wildstory Brand
What Makes a Wildstory Brand? Have you noticed that some brands achieve legendary status, raving fans, and higher higher profits, and others don’t? Those brands that become household names and synonymous with their industry? […]
What Is Brand Strategy and Why Do You Need It?
“Ta-da!” I had just finished the pitch of my career. […]
BGBS 019: Chip Conley | Founder of Joie de Vivre | Becoming A Modern Elder
BGBS 019: Becoming a Modern Elder How a passion for hospitality, writing, and business fueled Chip Conley to start (and eventually sell) the global boutique hotel group, Joie de Vivre, only to find himself as the “Modern Elder” at a crazy, high growth startup called AirBnB, and rediscover what it was he was always meant […]
Branding ROI – 3 reasons your brand is probably costing you sales
When a brand is losing sales, it’s rarely the result of any one major mistake and is usually about a series of smaller ones that you may not even realize are happening. It’s the unseen crack in the hull that will ultimately sink your ship. […]
Camp Maverick – Summer Camp for Entrepreneurs Recap aka There is No Ceiling
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Harnessing Pinterest to Create Social Media Posts & Promote Your Business
Sure, creating original content for you social media posts is by far the best way to improve your SEO (search engine optimization) and really stand out against other companies and individuals. However, using all original content for your social media posts can be a daunting task, especially if you are just an individual building your own […]
