Actually, your branding problems can be revealed at the marketing level. […]
Branding vs. Marketing: The Difference
Tag: Best Marketing Tips For Startups
BGBS 071: Maurice Cherry | Creative Strategist | The Restorative Power of Play
BGBS 071: Maurice Cherry | Creative Strategist | The Restorative Power of Play Maurice Cherry is the creative strategist for CodeSandbox, an online code editor tailored for web applications. Prior to this, he served principal and creative director at Lunch, an award-winning multidisciplinary studio he created in 2008 that helps creative brands craft messages and […]
Customers Are Like Mullets
That’s right. Bet you didn’t see that coming. […]
BGBS 070: Gregg Treinish | Adventure Scientists | Moving at a Human Pace
BGBS 070: Gregg Treinish | Adventure Scientists | Moving at a Human Pace Gregg founded Adventure Scientists in 2011 with a strong passion for both scientific discovery and exploration. National Geographic named Gregg an Adventurer of the Year in 2008 when he and a friend completed a 7,800-mile trek along the spine of the Andes […]
You KNOW You Have a Branding Problem When…
Are you not getting enough traction on your ideas? Is it difficult to build that thriving community you’ve always wanted? […]
BGBS 069: Don Wenner | DLP Real Estate Capital | How Do You Instill Grit?
BGBS 069: Don Wenner | DLP Real Estate Capital | How Do You Instill Grit? Don Wenner is the founder and CEO of DLP Real Estate Capital, a multi-faceted company that leads and inspires the building of wealth and prosperity through the execution of innovative real estate solutions. DLP Real Estate Capital is the parent […]
Put Yourself in a Bucket
I know, I know. You’re special. You’re different. But know what? No one else knows that. […]
Our Experiences With Brand Strategy and Content Creation
“I’m asking for negative feedback from the get-go.” […]
BGBS 065: Marlo Vernon | CarePenguin | You Just Have to Go For It
BGBS 065 | Marlo Vernon | CarePenguin | You Just Have to Go For It Marlo Vernon is a recent graduate from CU’s Leeds School of Business and the CEO of CarePenguin, an IoT business created to aid in the care of older adults living independently. After doing time as an international model and squirrel caregiver, […]
BGBS 064: Bill Creelman | Spindrift | You Have to Be a Little Hardheaded
BGBS 064 | Bill Creelman | Spindrift |You Have to Be a Little Hardheaded Bill Creelman is the Founder and CEO of Spindrift Beverage Co., Inc. and serves as its Chief Executive Officer. Prior to Spindrift, Bill co-founded Stirrings which sold to Diageo in 2009. Bill grew up on a farm in Western Massachusetts where […]
Tips and Examples on HOW to Conduct a Brand Audit
Don’t know how to start conducting brand audits as a sales tool for your business? […]
BGBS 063: Douglas Davis | The Davis Group | Decide To Learn Something New
BGBS 063 | Douglas Davis | The Davis Group | Decide To Learn Something New Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept. His approach to creativity combines right-brained creative problem solving with left-brained strategic thinking. Douglas’ integrated point of view has enabled his […]
BGBS 062: Dr. Sarabeth Berk | More Than My Title | What Do You Do??
BGBS 062: Dr. Sarabeth Berk | More Than My Title | What Do You Do?? Dr. Sarabeth Berk is the leading expert in hybrid professional identity, and a hybrid professional herself. She was featured in Forbes and is a TEDx speaker, author, and recipient of a Colorado Inno on Fire award for her innovative work. […]
BGBS 061: Beau Haralson | ScaleThat | Find YOUR Success In Its Season
BGBS 061: Beau Haralson | ScaleThat | Find YOUR Success In Its Season Beau Haralson has over a decade of experience launching products and building brands both big and small including Google, Traffic & Conversion, DigitalMarketer, OfficeMax, and many others. Over the years he’s worked with celebrities such as Lebron James and Arnold Schwarzenneger, and […]
Personal Branding Masterclass: We Are NOT Authentic.
Consistency matters more than authenticity. […]
BGBS BONUS 057: Jay Ferracane | Storytellers Are Bullsh*t
BGBS BONUS 057: Jay Ferracane | Storytellers are Bullsh*t Baby Got Backstory host Marc Gutman partners up with good friend and past guest Jay Ferracane on a special bonus episode about the complexity of defining yourself as a storyteller based on the video, You Are Not a Storyteller by Stefan Sagmeister. Want to see it […]
You May Have a Branding Problem If…
Many people can sense that something is wrong with their brand, but few can articulate what the source of it is. Marc Gutman addresses clarity, strategy, and relevancy, and shares the most prevailing reasons for brand problems today. Video Transcript Keith Roberts 0:04 Branding. So my branding guru friend, how does somebody know, if they […]
Why Instagram?
Over time, Marc Gutman experimented with several platforms before making Instagram his main source of content. He explains why Instagram is an amazing platform and how it’s become a perfect fit for Wildstory. Video Transcript Keith Roberts 0:04 Awesome. So I am a big Wildstory and Gutman, fanboy and I follow you on all social […]
What Is a Brand Audit?
Different people have different ways of taking a comprehensive look at brands to refresh them in a new and enticing way, otherwise known as a brand audit. Marc Gutman details how Wildstory specifically executes brand audits and provides feedback with no obligation to buy additional services. Video Transcript Keith Roberts 0:04 I’ve heard this term […]
A Brand’s Role in Social Commentary
To comment or not comment? That is the question. With the state of the world today, people are looking to their favorite brands for information, challenging brands with the decision to share their stance on pressing issues. Marc Gutman and Keith Roberts review what mistakes some brands have made in past conversations and how current […]
The Thing No One Tells You About Social Media
There is a perception on the internet that if you create great content and you’re consistent, your audience will come. In Marc Gutman’s experience, that’s just not true. Find out what no one advertises about being a social media presence and what it takes to grow. Video Transcript Keith Roberts 0:04 Marc, I would love […]
Instagram Carousels
What is the secret to an exceptional carousel? As a storyteller himself, Marc Gutman finds an important ingredient in carousels that he was able to use to his advantage. He shares his evolution of perspective towards carousels that helped him increase user engagement and attract business prospects! Video Transcript Keith Roberts 0:04 Instagram carousels, I […]
Creating Carousels
Wildstory founder Marc Gutman describes the process of creating carousels, from choosing topics to deciding a color palette and font. Marc leaves no stone unturned highlighting all aspects of creation, including where to find images, template resolution, and what programs to use. Video Transcript Keith Roberts 0:04 One thing that I love about your Instagram […]
How to Prioritize What to Do Next
When deciding which “bridge” to finish first, Marc Gutman introduces an easy visual way to map out the spectrum of impact and effort to ensure that we follow the guiding principle: “less is more”. […]
What’s Hard About Brand and Branding?
Humans are complex. […]
What Is Brand Strategy and Why Do YOU Need It?
Wildstory founder, Marc Gutman, expresses the integral partnership between great strategy and great design. […]
What is Brandstorytelling?
Marc Gutman emphasizes why the telling of your brand is best portrayed by making your customer the hero of their own story. […]
What is Branding
Marc Gutman defines the process of branding and its role in outmaneuvering your competition. […]
What is a Brand?
Wildstory founder, Marc Gutman, clears the confusion about what a brand is and relates it to our emotional instinct as intuitive creatures. […]
Messaging Tough Topics with Marc Gutman | CWA Survive and Thrive Virtual Summit
“We’re asked to communicate on topics in new and challenging ways…There’s a lot of complexity. And so here is the good news. You’re going to screw up.” – Marc Gutman Marc Gutman originally delivered this presentation to the Survive and Thrive Summit from the Climbing Wall Association. […]
It’s Not About You
Let’s step into the movie Die Hard for a second. […]
Make Your Customers the Hero of Their Own Story – Cloud Conventions Presentation
“[As business owners] we all think we’re the hero. We all think we’re saving the Nakatomi Center. But in reality, it is our job as businesses to make our customer the hero, to make our customer John McClane, and I am here to tell you today that you are Al.” – Marc Gutman Watch Marc […]
Why Is Starting With Why Not Working?
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10 Principles to Becoming a Wildstory Brand
What Makes a Wildstory Brand? Have you noticed that some brands achieve legendary status, raving fans, and higher higher profits, and others don’t? Those brands that become household names and synonymous with their industry? […]
What Is Brand Strategy and Why Do You Need It?
“Ta-da!” I had just finished the pitch of my career. […]
BGBS 019: Chip Conley | Founder of Joie de Vivre | Becoming A Modern Elder
BGBS 019: Becoming a Modern Elder How a passion for hospitality, writing, and business fueled Chip Conley to start (and eventually sell) the global boutique hotel group, Joie de Vivre, only to find himself as the “Modern Elder” at a crazy, high growth startup called AirBnB, and rediscover what it was he was always meant […]
Branding ROI – 3 reasons your brand is probably costing you sales
When a brand is losing sales, it’s rarely the result of any one major mistake and is usually about a series of smaller ones that you may not even realize are happening. It’s the unseen crack in the hull that will ultimately sink your ship. […]
Camp Maverick – Summer Camp for Entrepreneurs Recap aka There is No Ceiling
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Harnessing Pinterest to Create Social Media Posts & Promote Your Business
Sure, creating original content for you social media posts is by far the best way to improve your SEO (search engine optimization) and really stand out against other companies and individuals. However, using all original content for your social media posts can be a daunting task, especially if you are just an individual building your own […]
