BGBS BONUS 057: Jay Ferracane | Storytellers are Bullsh*t Baby Got Backstory host Marc Gutman partners up with good friend and past guest Jay Ferracane on a special bonus episode about the complexity of defining yourself as a storyteller based on the video, You Are Not a Storyteller by Stefan Sagmeister. Want to see it […]
Many people can sense that something is wrong with their brand, but few can articulate what the source of it is. Marc Gutman addresses clarity, strategy, and relevancy, and shares the most prevailing reasons for brand problems today. Video Transcript Keith Roberts 0:04 Branding. So my branding guru friend, how does somebody know, if they […]
Over time, Marc Gutman experimented with several platforms before making Instagram his main source of content. He explains why Instagram is an amazing platform and how it’s become a perfect fit for Wildstory. Video Transcript Keith Roberts 0:04 Awesome. So I am a big Wildstory and Gutman, fanboy and I follow you on all social […]
Different people have different ways of taking a comprehensive look at brands to refresh them in a new and enticing way, otherwise known as a brand audit. Marc Gutman details how Wildstory specifically executes brand audits and provides feedback with no obligation to buy additional services. Video Transcript Keith Roberts 0:04 I’ve heard this term […]
To comment or not comment? That is the question. With the state of the world today, people are looking to their favorite brands for information, challenging brands with the decision to share their stance on pressing issues. Marc Gutman and Keith Roberts review what mistakes some brands have made in past conversations and how current […]
There is a perception on the internet that if you create great content and you’re consistent, your audience will come. In Marc Gutman’s experience, that’s just not true. Find out what no one advertises about being a social media presence and what it takes to grow. Video Transcript Keith Roberts 0:04 Marc, I would love […]
What is the secret to an exceptional carousel? As a storyteller himself, Marc Gutman finds an important ingredient in carousels that he was able to use to his advantage. He shares his evolution of perspective towards carousels that helped him increase user engagement and attract business prospects! Video Transcript Keith Roberts 0:04 Instagram carousels, I […]
Wildstory founder Marc Gutman describes the process of creating carousels, from choosing topics to deciding a color palette and font. Marc leaves no stone unturned highlighting all aspects of creation, including where to find images, template resolution, and what programs to use. Video Transcript Keith Roberts 0:04 One thing that I love about your Instagram […]
When deciding which “bridge” to finish first, Marc Gutman introduces an easy visual way to map out the spectrum of impact and effort to ensure that we follow the guiding principle: “less is more”. […]
Humans are complex. […]
Wildstory founder, Marc Gutman, expresses the integral partnership between great strategy and great design. […]
Marc Gutman emphasizes why the telling of your brand is best portrayed by making your customer the hero of their own story. […]
Marc Gutman defines the process of branding and its role in outmaneuvering your competition. […]
Wildstory founder, Marc Gutman, clears the confusion about what a brand is and relates it to our emotional instinct as intuitive creatures. […]
“We’re asked to communicate on topics in new and challenging ways…There’s a lot of complexity. And so here is the good news. You’re going to screw up.” – Marc Gutman Marc Gutman originally delivered this presentation to the Survive and Thrive Summit from the Climbing Wall Association. […]
Let’s step into the movie Die Hard for a second. […]
“[As business owners] we all think we’re the hero. We all think we’re saving the Nakatomi Center. But in reality, it is our job as businesses to make our customer the hero, to make our customer John McClane, and I am here to tell you today that you are Al.” – Marc Gutman Watch Marc […]
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What Makes a Wildstory Brand? Have you noticed that some brands achieve legendary status, raving fans, and higher higher profits, and others don’t? Those brands that become household names and synonymous with their industry? […]
“Ta-da!” I had just finished the pitch of my career. […]
BGBS 019: Becoming a Modern Elder How a passion for hospitality, writing, and business fueled Chip Conley to start (and eventually sell) the global boutique hotel group, Joie de Vivre, only to find himself as the “Modern Elder” at a crazy, high growth startup called AirBnB, and rediscover what it was he was always meant […]
When a brand is losing sales, it’s rarely the result of any one major mistake and is usually about a series of smaller ones that you may not even realize are happening. It’s the unseen crack in the hull that will ultimately sink your ship. […]
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Sure, creating original content for you social media posts is by far the best way to improve your SEO (search engine optimization) and really stand out against other companies and individuals. However, using all original content for your social media posts can be a daunting task, especially if you are just an individual building your own […]
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