Let’s step into the movie Die Hard for a second. […]
It’s Not About You
Tag: Best Marketing Tips For Startups
Make Your Customers the Hero of Their Own Story – Cloud Conventions Presentation
“[As business owners] we all think we’re the hero. We all think we’re saving the Nakatomi Center. But in reality, it is our job as businesses to make our customer the hero, to make our customer John McClane, and I am here to tell you today that you are Al.” – Marc Gutman Watch Marc […]
Why Is Starting With Why Not Working?
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What Is Brand Strategy and Why Do You Need It?
“Ta-da!” I had just finished the pitch of my career. […]
BGBS 019: Chip Conley | Founder of Joie de Vivre | Becoming A Modern Elder
BGBS 019: Becoming a Modern Elder How a passion for hospitality, writing, and business fueled Chip Conley to start (and eventually sell) the global boutique hotel group, Joie de Vivre, only to find himself as the “Modern Elder” at a crazy, high growth startup called AirBnB, and rediscover what it was he was always meant […]
Branding ROI – 3 reasons your brand is probably costing you sales
When a brand is losing sales, it’s rarely the result of any one major mistake and is usually about a series of smaller ones that you may not even realize are happening. It’s the unseen crack in the hull that will ultimately sink your ship. […]
Camp Maverick – Summer Camp for Entrepreneurs Recap aka There is No Ceiling
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Harnessing Pinterest to Create Social Media Posts & Promote Your Business
Sure, creating original content for you social media posts is by far the best way to improve your SEO (search engine optimization) and really stand out against other companies and individuals. However, using all original content for your social media posts can be a daunting task, especially if you are just an individual building your own […]
