BGBS 059: Chris Kirby | Ithaca Hummus | It’s Simple.

BGBS 059: Chris Kirby | Ithaca Hummus | It’s Simple. Ithaca Hummus. America’s fastest-growing hummus brand founded by Chris Kirby: CEO, trained professional chef, and mustache aficionado. Chris’s career identity began in the restaurant world before he gained the courage to declare that he had a different path to follow, and returned to school. It […]

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BGBS 058: Kris Fry | Smartwool | It’s an Experiment

BGBS 058: Kris Fry | Smartwool | It’s an Experiment Kris Fry is a brand pro in love with the magic of ideation and storytelling, armed with the awareness that nothing is more powerful than a well-planned strategy. He is currently the Global Creative director at Smartwool, but has had the opportunity to lead concept, […]

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BGBS 051: Ariel Rubin | Kum & Go | Twitter Is Hard!

BGBS 051: Ariel Rubin | Kum & Go | Twitter Is Hard! Ariel Rubin, Director of Communication for Kum & Go, is a Webby Award-winning digital strategist with over 10 years of experience in social media and content creation in Uganda, Sudan, Turkey, Switzerland, and the United States. Ariel is a master at Twitter, bringing […]

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Why Instagram?

Over time, Marc Gutman experimented with several platforms before making Instagram his main source of content. He explains why Instagram is an amazing platform and how it’s become a perfect fit for Wildstory.  Video Transcript Keith Roberts 0:04 Awesome. So I am a big Wildstory and Gutman, fanboy and I follow you on all social […]

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What Is a Brand Audit?

Different people have different ways of taking a comprehensive look at brands to refresh them in a new and enticing way, otherwise known as a brand audit. Marc Gutman details how Wildstory specifically executes brand audits and provides feedback with no obligation to buy additional services.  Video Transcript Keith Roberts 0:04 I’ve heard this term […]

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The Thing No One Tells You About Social Media

There is a perception on the internet that if you create great content and you’re consistent, your audience will come. In Marc Gutman’s experience, that’s just not true. Find out what no one advertises about being a social media presence and what it takes to grow.  Video Transcript Keith Roberts 0:04 Marc, I would love […]

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Podcast and Recording Hacks

We all know what it’s like to face internet connection hiccups. But what do we do when we face these challenges while recording important audio? Marc Gutman shares essential hacks that will give you some slack when editing content. Video Transcript Keith Roberts 0:04 All right, super excited to have Marc, you are a podcasting […]

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Make the Decision Right

Asking yourself, “Is this the right decision?” is applicable not only to branding, but also to life in general. Marc Gutman provides a simple solution to alleviate any doubts you may have about even the biggest decisions. Video Transcript Keith Roberts 0:04 Marc, good to see you again, my friend. Thank you so much always […]

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Instagram Carousels

What is the secret to an exceptional carousel? As a storyteller himself, Marc Gutman finds an important ingredient in carousels that he was able to use to his advantage. He shares his evolution of perspective towards carousels that helped him increase user engagement and attract business prospects! Video Transcript Keith Roberts 0:04 Instagram carousels, I […]

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How to Write a Good Letter for a Podcast

There are a myriad of great podcasts that are looking for just the right guest to be on their next show. If you want to be that guest, how do you shoot your shot? Marc Gutman, host of the Baby Got Backstory Podcast, explains what he looks for when people reach out to him and […]

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Creating Carousels

Wildstory founder Marc Gutman describes the process of creating carousels, from choosing topics to deciding a color palette and font. Marc leaves no stone unturned highlighting all aspects of creation, including where to find images, template resolution, and what programs to use.  Video Transcript Keith Roberts 0:04 One thing that I love about your Instagram […]

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BGBS 049: Chris Do | The Futur | Type Is Life

BGBS 049: Chris Do | The Futur | Type Is Life Chris Do is the founder of two seven-figure businesses, the first being Blind, an Emmy Award-winning motion design studio with over $80 million in total billings. The second is The Futur, an online education company whose mission is to teach 1 billion people (yes […]

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BGBS 045: David Barnett | Popsockets | Surprisingly Useful

BGBS 045: David Barnett | Popsockets | Surprisingly Useful From “after-school sports dork” to CEO of Popsockets, David Barnett left a ripple in the world with an invention that revolutionized how we hold phones. And to think it was originally made out of glued clothing buttons. By accomplishing his purpose of increasing people’s happiness, even […]

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Make Your Customers the Hero of Their Own Story – Cloud Conventions Presentation

“[As business owners] we all think we’re the hero. We all think we’re saving the Nakatomi Center. But in reality, it is our job as businesses to make our customer the hero, to make our customer John McClane, and I am here to tell you today that you are Al.” – Marc Gutman Watch Marc […]

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BGBS 037: Cambria Jacobs | EGYM | Fit for Life

Joining us today is Cambria Jacobs, Chief Marketing Officer of EGYM, a global fitness technology leader that uses smart gym equipment to support their members’ fitness journey by providing data-based guidance for motivation and measurable results. Have you wanted to live a healthier lifestyle but felt immediately intimidated by what to do when entering a […]

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BGBS 028: Rob Angel | Pictionary | Game Changer

BGBS 028: Rob Angel | Game Changer In 1985, Rob Angel, at only 23 years old, took his simple idea and created the wildly popular and phenomenally successful board game Pictionary using only a Webster’s paperback dictionary, a #2 pencil, and a yellow legal pad. Rob and his partners put together the first 1,000 games […]

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BGBS 016: Barney Waters | KSWISS | CEOs Wear Sneakers

BGBS Episode 016: CEOs Wear Sneakers… Barney oversees all aspects of K-Swiss, the global sneaker brand, having taken over as President at the beginning of 2016 with a goal to bring the 50 year old brand back to prominence and profitability. Barney has driven fast change both internally and externally, and created a breakthrough brand […]

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