“We’re asked to communicate on topics in new and challenging ways…There’s a lot of complexity. And so here is the good news. You’re going to screw up.” – Marc Gutman Marc Gutman originally delivered this presentation to the Survive and Thrive Summit from the Climbing Wall Association. […]
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Recently I was visiting a client and friend, Ryan Evans CEO of Inboard Sports. We were hanging out grabbing coffee and breakfast to fuel up for the day and scanning our emails. We both chuckled simultaneously as we had a similar email in each of our inboxes. A mutual friend had referred one of their […]
Text isn’t dead but it may be dying. If it isn’t dying there is no doubt that it is rapidly losing market share. […]
I love hearing entrepreneurs and business owners tell their story. It might be the thing I enjoy most and I spend a lot of non-billable time following this passion. This week alone I have 3 events that center around entrepreneurship and hearing about other people’s businesses. […]
I had a wonderful experience interning with WildStory PR, and getting the opportunity to work on The Boulder International Film Festival. It was awesome to really get the full experience from learning about the event, to reaching out to news outlets and spreading the word, and finally, getting to attend the event myself. I also loved […]
Being an entrepreneur, or just a business rockstar, means taking on a lot of responsibilities. Sometimes every little task you and your co-workers are responsible for can be very hard to keep track of. However, thanks to technology, our smart phones have become our business sidekicks. In order to keep yourself on track, there are […]
Time management has always been a problem for me. It’s easy to have great intentions of what you’re going to accomplish in your day and before you know it you’re sideways dealing with employees, answering client questions, and reading www.mgoblog.com for the latest college football recruiting news. […]
For as long as I can remember I’ve been caught in a push-pull relationship with taking notes. I LOVE the tactile feeling of working in a traditional Moleskin notebook. There’s something emotional, physical, and tactile about holding a notebook in your hands and pressing pen to paper. I have read several studies that suggest that […]
During my research on the optimal days and times to post on social media, Twitter stood out to me to have the most consistent results. Read on to find out more about optimal Twitter posting times… […]
Ever wondered if there’s some crazy science behind when you should be posting on your social media pages? You guessed it…there is! Well, kind of. In an upcoming series of blog posts, I will be posting about the optimal days and times to post on each social media outlet from what research I’ve gathered. […]
Sometimes understanding exactly what metrics you are tracking on your social media pages can be quite confusing. There are several terms for all different social media and website metrics. Here, you will find a compilation of the different social media terms and their definitions found on various social media blogs and websites. […]
Facebook was the social media platform to really set the stage for all other social media platforms to come, and has had a huge influence on the way the businesses now market their products and services. Over the years, the way we gauge success on Facebook has changed dramatically, but it has remained to be […]
I’ll admit it. I’m scared to death of the Apple Watch. I’ll also admit that was not my first thought when I watched Tim Cook unveil “One More Thing” during the livestream of the Apple Keynote. […]
When developing a comprehensive social media strategy, coming up with posting themes and a social media calendar is just half of the work. The other critical piece of a social media strategy is to track your social media successes once your social media plan has launched. It’s one thing to develop a strategy but social media management […]
I’ve held a myriad of jobs in a lot of industries during my work career. I’ve slung FroYo, worked a car wash, fitted mountaineering boots, manufactured stained glass, manned a para-sail boat, tended bar, worked for an Academy Award winning director, rolled around the halls of a tech start-up on a Razor scooter, built sales […]
One of the most convenient ways to edit graphics for your social media pages may be to use online applications. The beauty about all of these online applications is that you won’t have to spend the money on expensive softwares, or take up space on your computer’s hard-drive to house programs such as the Adobe […]
When you’re an on the go social media or digital marketing professional, and sometimes need to create quick graphics to post or share with colleagues on the go, smart phones are your best friend. Each of the mobile applications featured below are all are free design applications which are compatible with both Android and iOS operating […]
Public Relations, like life, is all about timing. The other day I was pulling my hair out, pitching and trying to secure media coverage for clients when my phone rang from a number I didn’t identify. I have this weird, immediate skepticism about numbers I don’t know combined with this uncontrollable urge to pick-up. I […]
Developing a social media management strategy is no longer optional, it’s a must have for your business. First creating a social media calendar, then scheduling social media posts at least a few weeks, and sometimes even months, in advance is important in order to gain followers and increase engagement on all of your social channels. […]
When managing several, or even just one, company’s set of social media sites, things can get a bit overwhelming. What should you post? What other social media accounts should you be paying attention to? What kinds of posts get the most attention? How are followers reacting to your posts? Who and what kinds of accounts […]
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