Tips for a Successful Kickstarter Launch with Inboard Sports

Recently I was visiting a client and friend, Ryan Evans CEO of Inboard Sports. We were hanging out grabbing coffee and breakfast to fuel up for the day and scanning our emails. We both chuckled simultaneously as we had a similar email in each of our inboxes. A mutual friend had referred one of their […]

Read More…

The Business of Serendipty

I love hearing entrepreneurs and business owners tell their story.  It might be the thing I enjoy most and I spend a lot of non-billable time following this passion.  This week alone I have 3 events that center around entrepreneurship and hearing about other people’s businesses. […]

Read More…

A CU Student’s Perspective on Boulder Film & Culinary Event

I had a wonderful experience interning with WildStory PR, and getting the opportunity to work on The Boulder International Film Festival. It was awesome to really get the full experience from learning about the event, to reaching out to news outlets and spreading the word, and finally, getting to attend the event myself. I also loved […]

Read More…

Apps for the Organized Entrepreneur

Being an entrepreneur, or just a business rockstar, means taking on a lot of responsibilities.  Sometimes every little task you and  your co-workers are responsible for can be very hard to keep track of.  However, thanks to technology, our smart phones have become our business sidekicks.  In order to keep yourself on track, there are […]

Read More…

How to get your company to $5 Million in Revenue

Time management has always been a problem for me.  It’s easy to have great intentions of what you’re going to accomplish in your day and before you know it you’re sideways dealing with employees, answering client questions, and reading www.mgoblog.com for the latest college football recruiting news. […]

Read More…

Sketchnotes – Making Notes Fun Again

For as long as I can remember I’ve been caught in a push-pull relationship with taking notes.  I LOVE the tactile feeling of working in a traditional Moleskin notebook.  There’s something emotional, physical, and tactile about holding a notebook in your hands and pressing pen to paper. I have read several studies that suggest that […]

Read More…

Social Media: Is there a science behind timing and posting?

Ever wondered if there’s some crazy science behind when you should be posting on your social media pages? You guessed it…there is! Well, kind of.  In an upcoming series of blog posts, I will be posting about the optimal days and times to post on each social media outlet from what research I’ve gathered. […]

Read More…

Social Media Management: Metrics Terms Explained

Sometimes understanding exactly what metrics you are tracking on your social media pages can be quite confusing.  There are several terms for all different social media and website metrics.  Here, you will find a compilation of the different social media terms and their definitions found on various social media blogs and websites. […]

Read More…

Social Media Marketing Guide to Facebook Metrics

Facebook was the social media platform to really set the stage for all other social media platforms to come, and has had a huge influence on the way the businesses now market their products and services.  Over the years, the way we gauge success on Facebook has changed dramatically, but it has remained to be […]

Read More…

Social Media Management: Twitter Metrics

When developing a comprehensive social media strategy, coming up with posting themes and a social media calendar is just half of the work.  The other critical piece of a social media strategy is to track your social media successes once your social media plan has launched.  It’s one thing to develop a strategy but social media management […]

Read More…

8 Reasons I love Working in Public Relations

I’ve held a myriad of jobs in a lot of industries during my work career.  I’ve slung FroYo, worked a car wash, fitted mountaineering boots, manufactured stained glass, manned a para-sail boat, tended bar, worked for an Academy Award winning director, rolled around the halls of a tech start-up on a Razor scooter, built sales […]

Read More…

Create the Most Eye-Catching & Original Graphics for Your Social Media Pages Using Web Applications

One of the most convenient ways to edit graphics for your social media pages may be to use online applications. The beauty about all of these online applications is that you won’t have to spend the money on expensive softwares, or take up space on your computer’s hard-drive to house programs such as the Adobe […]

Read More…

Create the Most Eye-Catching Original Graphics for Your Social Media Pages: Using Mobile Applications

When you’re an on the go social media or digital marketing professional, and sometimes need to create quick graphics to post or share with colleagues on the go, smart phones are your best friend.  Each of the mobile applications featured below are all are free design applications which are compatible with both Android and iOS operating […]

Read More…

Don’t Let The Opportunity Pass You By – Client Responsibilities

Public Relations, like life, is all about timing.  The other day I was pulling my hair out, pitching and trying to secure media coverage for clients when my phone rang from a number I didn’t identify. I have this weird, immediate skepticism about numbers I don’t know combined with this uncontrollable urge to pick-up. I […]

Read More…

Social Media Management: Best Ways to Schedule Social Media Posts

Developing a social media management strategy is no longer optional, it’s a must have for your business.  First creating a social media calendar, then scheduling social media posts at least a few weeks, and sometimes even months, in advance is important in order to gain followers and increase engagement on all of your social channels. […]

Read More…

Social Media Management: 3 Simple and Free Social Listening Tools

When managing several, or even just one, company’s set of social media sites, things can get a bit overwhelming.  What should you post? What other social media accounts should you be paying attention to? What kinds of posts get the most attention? How are followers reacting to your posts? Who and what kinds of accounts […]

Read More…

Be The First
To Know

Sign up to get our best stuff: newsletter, blog, podcast, and updates.