That’s right. Bet you didn’t see that coming. […]
Customers Are Like Mullets
Tag: Public Relations Tips And Tricks
You KNOW You Have a Branding Problem When…
Are you not getting enough traction on your ideas? Is it difficult to build that thriving community you’ve always wanted? […]
Storytellers Are Bullsh*t
What does it mean to be a storyteller? […]
A Brand’s Role in Social Commentary
To comment or not comment? That is the question. With the state of the world today, people are looking to their favorite brands for information, challenging brands with the decision to share their stance on pressing issues. Marc Gutman and Keith Roberts review what mistakes some brands have made in past conversations and how current […]
Messaging Tough Topics with Marc Gutman | CWA Survive and Thrive Virtual Summit
“We’re asked to communicate on topics in new and challenging ways…There’s a lot of complexity. And so here is the good news. You’re going to screw up.” – Marc Gutman Marc Gutman originally delivered this presentation to the Survive and Thrive Summit from the Climbing Wall Association. […]
Explorers Have No Maps…Just Like Any Entrepreneur
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Tips for a Successful Kickstarter Launch with Inboard Sports
Recently I was visiting a client and friend, Ryan Evans CEO of Inboard Sports. We were hanging out grabbing coffee and breakfast to fuel up for the day and scanning our emails. We both chuckled simultaneously as we had a similar email in each of our inboxes. A mutual friend had referred one of their […]
Recap: Digital Public Relations Conference – It’s all about Visual Storytelling
Text isn’t dead but it may be dying. If it isn’t dying there is no doubt that it is rapidly losing market share. […]
The Business of Serendipty
I love hearing entrepreneurs and business owners tell their story. It might be the thing I enjoy most and I spend a lot of non-billable time following this passion. This week alone I have 3 events that center around entrepreneurship and hearing about other people’s businesses. […]
A CU Student’s Perspective on Boulder Film & Culinary Event
I had a wonderful experience interning with WildStory PR, and getting the opportunity to work on The Boulder International Film Festival. It was awesome to really get the full experience from learning about the event, to reaching out to news outlets and spreading the word, and finally, getting to attend the event myself. I also loved […]
Apps for the Organized Entrepreneur
Being an entrepreneur, or just a business rockstar, means taking on a lot of responsibilities. Sometimes every little task you and your co-workers are responsible for can be very hard to keep track of. However, thanks to technology, our smart phones have become our business sidekicks. In order to keep yourself on track, there are […]
How to get your company to $5 Million in Revenue
Time management has always been a problem for me. It’s easy to have great intentions of what you’re going to accomplish in your day and before you know it you’re sideways dealing with employees, answering client questions, and reading www.mgoblog.com for the latest college football recruiting news. […]
Sketchnotes – Making Notes Fun Again
For as long as I can remember I’ve been caught in a push-pull relationship with taking notes. I LOVE the tactile feeling of working in a traditional Moleskin notebook. There’s something emotional, physical, and tactile about holding a notebook in your hands and pressing pen to paper. I have read several studies that suggest that […]
Social Media: Best Posting Days and Times for Twitter
During my research on the optimal days and times to post on social media, Twitter stood out to me to have the most consistent results. Read on to find out more about optimal Twitter posting times… […]
Social Media: Is there a science behind timing and posting?
Ever wondered if there’s some crazy science behind when you should be posting on your social media pages? You guessed it…there is! Well, kind of. In an upcoming series of blog posts, I will be posting about the optimal days and times to post on each social media outlet from what research I’ve gathered. […]
Social Media Management: Metrics Terms Explained
Sometimes understanding exactly what metrics you are tracking on your social media pages can be quite confusing. There are several terms for all different social media and website metrics. Here, you will find a compilation of the different social media terms and their definitions found on various social media blogs and websites. […]
Social Media Marketing Guide to Facebook Metrics
Facebook was the social media platform to really set the stage for all other social media platforms to come, and has had a huge influence on the way the businesses now market their products and services. Over the years, the way we gauge success on Facebook has changed dramatically, but it has remained to be […]
Why I’m scared of Wearable Tech and the Apple Watch
I’ll admit it. I’m scared to death of the Apple Watch. I’ll also admit that was not my first thought when I watched Tim Cook unveil “One More Thing” during the livestream of the Apple Keynote. […]
Social Media Management: Twitter Metrics
When developing a comprehensive social media strategy, coming up with posting themes and a social media calendar is just half of the work. The other critical piece of a social media strategy is to track your social media successes once your social media plan has launched. It’s one thing to develop a strategy but social media management […]
8 Reasons I love Working in Public Relations
I’ve held a myriad of jobs in a lot of industries during my work career. I’ve slung FroYo, worked a car wash, fitted mountaineering boots, manufactured stained glass, manned a para-sail boat, tended bar, worked for an Academy Award winning director, rolled around the halls of a tech start-up on a Razor scooter, built sales […]
Create the Most Eye-Catching & Original Graphics for Your Social Media Pages Using Web Applications
One of the most convenient ways to edit graphics for your social media pages may be to use online applications. The beauty about all of these online applications is that you won’t have to spend the money on expensive softwares, or take up space on your computer’s hard-drive to house programs such as the Adobe […]
Create the Most Eye-Catching Original Graphics for Your Social Media Pages: Using Mobile Applications
When you’re an on the go social media or digital marketing professional, and sometimes need to create quick graphics to post or share with colleagues on the go, smart phones are your best friend. Each of the mobile applications featured below are all are free design applications which are compatible with both Android and iOS operating […]
Don’t Let The Opportunity Pass You By – Client Responsibilities
Public Relations, like life, is all about timing. The other day I was pulling my hair out, pitching and trying to secure media coverage for clients when my phone rang from a number I didn’t identify. I have this weird, immediate skepticism about numbers I don’t know combined with this uncontrollable urge to pick-up. I […]
Social Media Management: Best Ways to Schedule Social Media Posts
Developing a social media management strategy is no longer optional, it’s a must have for your business. First creating a social media calendar, then scheduling social media posts at least a few weeks, and sometimes even months, in advance is important in order to gain followers and increase engagement on all of your social channels. […]
Social Media Management: 3 Simple and Free Social Listening Tools
When managing several, or even just one, company’s set of social media sites, things can get a bit overwhelming. What should you post? What other social media accounts should you be paying attention to? What kinds of posts get the most attention? How are followers reacting to your posts? Who and what kinds of accounts […]
