Wildstory was invited to come to the Lilly world headquarters in Indianapolis and speak to over 100 marketers and brand specialists on the topic of brand and storytelling. In addition, another 100 global marketers were able to login and watch the presentation live. Wildstory delivered a highly sought-after keynote about the importance of brand storytelling and provided both immediate and actionable takeaways as well as humor to the workshop. Attendees were able to immediately change their perspective of their clients and understand how to communicate more effectively with them. Afterwards, the key storytelling and brand principles that Wildstory brought to light were applied across the organization through every marketing channel. In the end, the marketing team felt like the information provided was incredibly additive to their brand and marketing toolkit.
The session was highly praised and has been added to the Lilly content library for ongoing training and education. Wildstory has been asked to come back to Lilly to present additional branding workshops and is discussing consulting arrangements for ongoing work.