Working to stay #1
One of the leaders in the outdoor industry is Thor Industries, an American manufacturer of recreational vehicles, or “RVs”. Their roster includes such household names like Airstream, Keystone, Heartland RV, Jayco, Livin Lite RV, and others. While they are the current number one manufacturer, Thor realized that, in the face of growing competition, they needed to work hard to hold on to that position by embracing the values and beliefs that their customers hold dear.
Thor’s mission is to be seen as true, authentic supporters of the outdoors. They began a partnership with The Public Works, a Colorado-based multimedia marketing shop, to help with their outdoor image. Wildstory was brought into the mix to help build a high-profile brand for the Thor parent company that would, in turn, enhance the brands that they own.
A pledge we could all get behind
Wildstory, in conjunction with Thor and The Public Works, developed verbal identity work and visual identity exploration, helping the client decide on an identity that truly reflected who they were. This consultation led us to their next project, “Pick Up America” – a campaign Thor created in partnership with KOA. This campaign is a national pledge to pick up trash in our public lands and we were able to tell this story online in a visually rich way.
An impactful promise
In addition, Thor wanted to tell the story of their Corporate Social Responsibility (CSR) efforts and their promise to be a steward and protector of the outdoors. So Wildstory and The Public Works collaborated and pitched a video campaign about the healing powers of the outdoors, which perfectly aligned with the Thor Industries brand. Wildstory was involved in the creative development, creative direction, and production of these impactful videos, which then led to another video project with the iconic brand, Airstream.
The go-to road crew
Through these projects, we’ve built a solid and trust-based relationship with Thor Industries and we continue to get the call when the client needs us to tell emotional, human-centered stories that motivate people to action.