“Are you beige or are you someone or a company I can some of myself in? Is this for me?”
That is the first, subconscious question your customers and prospects are trying to answer in the moment it takes to draw in a breath. It’s the question we all try to answer for just about everything in our lives.
The simple fact is that people across this globe want something to believe in. Brett Michaels was right about that for sure! Look at our thirst for sports in this country. We want, no we need to believe in something. The Detroit Lions (I’m afflicted), the UM Wolverines, and whatever your favorite team is. We need to be in a stadium of 70,000 other people who believe in what we believe. It inherently feels right — because it’s a basic human need… […]
A common mistake is to assume everything is a story. A story is a series of episodic, influential, connected events that changes a person’s life. More simply put, a story is a journey. And a journey has conflict and energy and obstacles and stakes and things that create a struggle between the dynamic positive and negative changes of life!
We will break down this definition in a later post but let’s assume for the sake of our discussion here this definition is in deed accurate. The key point to understand here is that a story revolves around change. Positive change and negative change. If there’s no change, there’s no story. […]
“What are the best books on storytelling for my business?”
“I’m discovering how powerful storytelling can be for my business, but I want to learn more. What books should I read?”
I’ve been hearing these questions more and more. The challenge with recommending books always comes back to a question of my own, “What do you want to know about story? The science, the structure, what stories to tell, how to tell a great story, how to use them in your business, etc?” The study and practice of story is a science, art, craft, and passion. Just like if I asked my favorite musician to recommend the best books on music, I’m sure they’d have a list of their own questions and a laundry list of books to recommend. […]
Look, there are a lot of people running around talking about story and story formulas. They reference the hero’s journey and promise a formula to make it as easy as filling out a Mad-Libs book. I see the ads everyday on Facebook or in my inbox: “Follow this 5 step formula and you’ll be an amazing storyteller!” Sound remotely familiar?
Sorry, but it’s not happening. I don’t believe in story formulas and neither should you.
A formula – is something that gets a guaranteed result every time.
And I hate to be the one to say it, but in storytelling there is no such thing as a formula. […]
Powerpoint is dead.
Sorry, to have to be the bearer of bad news but the sooner we all realize this and move on the better.
That fancy sales presentation with all the best figures and data in it? Dead.
That huge investor deck with 10 bullets per slide? Dead.
That recruiting deck showing your prospective A-players and employees the reason they should lay it all on the line or come work for you? Dead.
All of them. Dead. Dead. Dead.
Look, I’ll answer the immediate objection that you’re screaming at the screen right now. […]
Same thing right?
Well no, not even close. And understanding the difference between these two words and ideas is what will separate your storytelling from blah to Yeah!
When talking story, the words empathy and sympathy come up often. Most entrepreneurs and businesses use the words empathy and sympathy incorrectly and many times interchangeably (which is also incorrect.)
As we go out and spread the idea of the importance of story in business, we find that a many people understand the idea that story in itself makes an emotional connection and therefore makes the audience or the listener empathetic to the story teller or the story itself… […]
Super cool word isn’t it?
Sometimes I just like to over enunciate it. Maaaaan-i-feeeees-toe….
But beyond it being one of those great words like “pants” or “pickle”, a manifesto is something every company should have.
So, what’s a manifesto?
A manifesto is essentially a statement of beliefs that allows both your internal team, employees, and prospects as well as your external customers (only if you want – more on this later) to understand who you are and what you stand for… […]