LIVE CREATIVELY
Dance in the rain. Doodle in your notes. Find unconventional solutions to big problems. We live creatively both in the literal sense (taping post-it notes with sketches of prototype solutions to the wall) and in the broader sense (how we architect our business, lives, and see the world).
SEEK ADVENTURE
Life experience is the most valuable currency. Seek adventure in and out of the office. Get off the beaten path. Sail across unknown waters. Try writing with a pink pencil or take a different route to the coffee shop. Be adventurous in your desire to learn and expand your skills and mindset.
WHAT IF…?
Dare to be GREAT! Every great, fantastical “big idea” starts with these two little words, “what if…” What if… we start this business? What if… we try and go to the moon? We embrace crazy dreamers and their wild big ideas and the power of asking “what if…?” Asking “what if?” leads to keen insights that are the big ideas no one else is seeing.
BOTH / AND
Versus “either / or”. The goal is to live a great life. Not a great personal life OR a great work life. The same applies to how we view our work, our clients, our projects, our team, our office, our communities, and our world.
PLAY FOR A LIVING
The world of business is a much better place with humor, smiles, and bellyaching laughter. We approach our jobs and mission with a sense of playful humor. It’s okay to laugh. It’s okay to poke fun at yourself. If you can’t poke fun at yourself, poke fun at us. We can take it…with a smile.
