BGBS 016: Barney Waters | KSWISS | CEOs Wear Sneakers

BGBS Episode 016: CEOs Wear Sneakers… Barney oversees all aspects of K-Swiss, the global sneaker brand, having taken over as President at the beginning of 2016 with a goal to bring the 50 year old brand back to prominence and profitability. Barney has driven fast change both internally and externally, and created a breakthrough brand […]

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BGBS 007: Brian Smith | UGG | Living Joyously As a Tadpole

  What do goosebumps, surfing, Pink Floyd, and sheep have to do with building a billion-dollar brand? Well, for UGG boots, just about everything! You see them everywhere – the beach, mountains, cities – wherever there are chilly feet. The fashionable and functional UGG brand was founded by 70-year-old Brian Smith, who has a youthful […]

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BGBS 003: Jedd Rose | Topo Designs | Anywhere On Your Map

Do you wear outdoor-inspired clothing while spending time in the great outdoors? Then, you may be familiar with Topo Designs, which is known for “backpacks, bags, and apparel for anywhere on your map.” In a day and age where we love to over-engineer everything, Topo Designs’ classic and retro-style products feel just right and perform […]

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What Do Your Business, Your Employees, and Your Customers Believe In? – Business Belief Statement

“Are you beige or are you someone or a company I can some of myself in? Is this for me?”

That is the first, subconscious question your customers and prospects are trying to answer in the moment it takes to draw in a breath.  It’s the question we all try to answer for just about everything in our lives.

The simple fact is that people across this globe want something to believe in. Brett Michaels was right about that for sure! Look at our thirst for sports in this country. We want, no we need to believe in something. The Detroit Lions (I’m afflicted), the UM Wolverines, and whatever your favorite team is. We need to be in a stadium of 70,000 other people who believe in what we believe. It inherently feels right — because it’s a basic human need… […]

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