Social Media: Best Posting Days and Times for Twitter

During my research on the optimal days and times to post on social media, Twitter stood out to me to have the most consistent results.  Read on to find out more about optimal Twitter posting times… […]

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Social Media: Is there a science behind timing and posting?

Ever wondered if there’s some crazy science behind when you should be posting on your social media pages? You guessed it…there is! Well, kind of.  In an upcoming series of blog posts, I will be posting about the optimal days and times to post on each social media outlet from what research I’ve gathered. […]

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Social Media Management: Metrics Terms Explained

Sometimes understanding exactly what metrics you are tracking on your social media pages can be quite confusing.  There are several terms for all different social media and website metrics.  Here, you will find a compilation of the different social media terms and their definitions found on various social media blogs and websites. […]

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3 Types of Media: Owned, Paid, and Earned

Blog posts, twitter, online news, cable TV, vines, facebook, mobile device video, press releases, infographics, podcasts, illustrations, webinars, white papers, ebooks, FAQs, bios, awards, tutorials, photos, data, articles, surveys, testimonials, reviews, presentations – it’s enough to make your head spin. We are in the midst of an unprecedented era of content creation and media exposure. […]

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Social Media Management: Best Ways to Schedule Social Media Posts

Developing a social media management strategy is no longer optional, it’s a must have for your business.  First creating a social media calendar, then scheduling social media posts at least a few weeks, and sometimes even months, in advance is important in order to gain followers and increase engagement on all of your social channels. […]

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How Does Public Relations & Earned Media Work?

“What do you do?” asked my friend Sean.  We were sitting in one of my favorite coffee shops in Boulder, Amante, chatting over Italian espresso. Nothing out of the ordinary and Sean’s question was one I’ve been hearing a lot lately. I asked Sean what he meant and he clarified that he understood I was […]

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Social Media Management: 3 Simple and Free Social Listening Tools

When managing several, or even just one, company’s set of social media sites, things can get a bit overwhelming.  What should you post? What other social media accounts should you be paying attention to? What kinds of posts get the most attention? How are followers reacting to your posts? Who and what kinds of accounts […]

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