Apps for the Organized Entrepreneur

Being an entrepreneur, or just a business rockstar, means taking on a lot of responsibilities.  Sometimes every little task you and  your co-workers are responsible for can be very hard to keep track of.  However, thanks to technology, our smart phones have become our business sidekicks.  In order to keep yourself on track, there are […]

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The New Reality for Today’s Media and How It Affects Public Relations

When I was a kid the stereotypical image of a reporter was a rugged, adventure seeking male who would jot ideas in a pocket notebook while spending downtime at the neighborhood bar.  In between writing and whiskey breaks the reporter always would find themselves in the middle of some incredible mystery that included romance and […]

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Don’t Let The Opportunity Pass You By – Client Responsibilities

Public Relations, like life, is all about timing.  The other day I was pulling my hair out, pitching and trying to secure media coverage for clients when my phone rang from a number I didn’t identify. I have this weird, immediate skepticism about numbers I don’t know combined with this uncontrollable urge to pick-up. I […]

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Press Release SEO and Public Relations Press Release Webinar

Recently, I had the pleasure of co-presenting a webinar with Boulder SEO Marketing CEO, Chris Raulf.  The title of the webinar is “Public Relations is Dead, Long Live Public Relations” which I find slightly misleading. However, don’t let that deter you as there is some amazing information that can be applied to your marketing and […]

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