Do I want Empathy or Sympathy in my Storytelling?

Empathy.

Sympathy.

Same thing right?

Well no, not even close. And understanding the difference between these two words and ideas is what will separate your storytelling from blah to Yeah!

When talking story, the words empathy and sympathy come up often. Most entrepreneurs and businesses use the words empathy and sympathy incorrectly and many times interchangeably (which is also incorrect.)

As we go out and spread the idea of the importance of story in business, we find that a many people understand the idea that story in itself makes an emotional connection and therefore makes the audience or the listener empathetic to the story teller or the story itself… […]

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