Rebuilding a brand built on changing lives through adventure.
Thor IndustriesWhen you're the lead driver in the outdoor recreational vehicle industry, there's a certain amount of responsibility that rides along with that. The families and individuals who follow your brand and buy your RVs have a hearty passion for the outdoors and you want them to always associate your brand with their passion. So how do you not just tell but "show" your audience that you are a true steward of public lands, open roads, and natural treasures? Thor Industries needed a brand identity that not only reflected their commitment to the outdoors but would also bring all of their major RV brands under one happy brand umbrella. Wildstory was initially brought in to assist with the verbal and visual brand identity and then jumped at the opportunity to create a memorable video campaign that showcased Thor's efforts in Corporate Social Responsibility.
One thing that unites us as a nation is the outdoors. Millions of Americans love to get outside and enjoy time with family and friends, going off on adventures right in our own backyards or out in iconic destinations. And this love for communing with nature is the driving force behind the outdoor recreation industry and its impact on the economy. By 2018, it accounted for 2.2% of the U.S. gross domestic product and that number is steadily increasing.
One of the leaders in the outdoor industry is Thor Industries, an American manufacturer of recreational vehicles, or “RVs”. Their roster includes such household names like Airstream, Keystone, Heartland RV, Jayco, Livin Lite RV, and others. While they are the current number one manufacturer, Thor realized that, in the face of growing competition, they needed to work hard to hold on to that position by embracing the values and beliefs that their customers hold dear.
Through these projects, we’ve built a solid and trust-based relationship with Thor Industries and we continue to get the call when the client needs us to tell emotional, human-centered stories that motivate people to action.