Listen to this episode of Diary of a Doer: How Your Stories Sell, and Why You've Got to Tell Them

In this episode of Diary of a Doer, I had the opportunity to share how our stories are critical to developing trust with potential clients and customers. On this episode of Trivinia's podcast, she remarks, "Marc is a storyteller extraordinaire, and founder of WILDSTORY, a storytelling and content strategy shop. Marc says, 'If you’re not telling your story, and telling it emotionally, someone else is probably telling it for you — poorly.'"

In this episode, you’ll hear the discussion on how emotional and authentic storytelling can change the way people feel about you and your brand. Because while products, services and facts are important to business, it is stories that connect us and ultimately sell.

“Story is how we come together…it’s hardwired to how we communicate.”
- Marc Gutman


This episode will also show the process of storytelling and how to be unique, how to avoid thinking about your story as a “pity party,” and lastly, what stories you shouldn’t share.

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Diary of a Doer is full of stories of business, some behind the scenes, and freaking amazing guests.

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Resources mentioned in this episode:

WildStory.com
WildStoryMedia (Facebook Page)
Peak: How Great Companies Get Their Mojo from Maslow
Maslow’s Hierarchy of Needs

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

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The Hero with a thousands faces book cover
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The Futur slide - Teach what you know and make a living doing what you love.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This is some text inside of a div block.

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