Well, it really shouldn’t be a “versus”. They aren’t in opposition to one another. Actually, branding and marketing need and depend on each other.But they are different. And many people often confuse the two.Branding is LONG-term and strategic. Marketing is SHORT-term and tactical.Most importantly, an issue with your branding would be exposed at the marketing level.If this video is revealing that you may need some guidance with your own brand, we're happy to help. Here at Wildstory, we offer a 15-minute, no-obligation brand clarity call where we can consult you on the root of your brand challenges.

Look, the mullet is a complex hair philosophy. It has two sides. The front is serious. The back is playful.Kind of like our customers — they are so much more than just clients and consumers. They are mothers, fathers, and friends. They have lives.We tend to only sell to the work or customer persona. But we need to remember customers are like mullets.Business in the front...REAL people in the back. Just like you.If this video is revealing that you may need some guidance with your brand, we're happy to help. Here at Wildstory, we offer a 15-minute no-obligation, one-on-one brand clarity call where we can consult you on the root of your brand challenges.

Fact: Most businesses don’t know they have a branding problem.Don’t get me wrong. They know they have A PROBLEM.✅ Like they aren’t busy enough.✅ They aren’t getting traction on their ideas.✅ They want to build a thriving community...but it’s not happening.✅ They don’t know what to say or how to say it.✅ They’re racing to a pricing bottom.Most people see these as marketing problems or sales problems. Maybe it’s diagnosed as a website problem. Or a product problem. But these are all branding problems.

No one likes to be put in a bucket. It feels as though we are being lumped together with everyone else.I know, I know. You’re special. You’re different. But know what? No one else knows that.Are you a brand strategist? A marketer? A graphic designer?We need to make it easy for customers to find us and for others to recommend us. In this video, we address starting with a bucket our reptilian brains can process and bringing in your unique perspective from there!

Our Experiences With Brand Strategy and Content CreationMario Quezada and I have an open conversation on what it means to be a senior strategist and how we both found our way here from different backgrounds. We get down to the details when it comes to dealing with clients and talk about how content creation has changed our careers.The overall theme of this video explores the ultimate balance as a creative—having enough empathy to speak the language of your audience, yet being detached enough that you can accept criticism and embrace growth.If this video is revealing that you may need some guidance with your own brand, we’re happy to help. Here at Wildstory, we offer a no-obligation, one-on-one brand clarity call where we can consult you on the root of your brand challenges. Think that may be right for you? Click the link below to find out.

What do you want to be known for?How can you cater your brand story to focus on what’s most important to your audience? This video is a long one but if questions like this are resonating with you and your brand, we thought it was important for you to get every bit of this behind-the-scenes example on how to be relatable and connect to the people interacting with your brand. This is an inside look at what the brand discovery process can look like at Wildstory and you very well may benefit from this raw take, real-world example.We encourage you to get a pen and paper out to take some notes on what’s helpful to you, but if you feel like you still need some guidance or if you feel like you may have a branding problem, then we have something for you.For a no-obligation, one-on-one brand clarity call with Marc, visit us here. Here you can learn more about if you need a new logo, if branding is actually what’s holding your business back, identifying your brand story’s focus, and more. We are so excited to answer your call. Talk soon!

Are you interested in conducting brand audits as a sales tool for your business? Don’t know where to start? Here you'll learn how to find pain points for your clients so that they can have a more clear path on how to improve their brand.In this call, Marc Gutman guides an in-depth walkthrough of what a brand audit is, the different levels of commitment you can offer your clients, and pricing. Marc includes personal observations and past experiences with auditing brands to give Cassy context to work with on her own endeavors.

Hate to Break It To You But…We are never really authentic. Yes, people crave authenticity but…think about it. We are always grooming in a certain way to show up for our external environment.Wildstory founder, Marc Gutman uses Seth Godin’s logic to explain that consistency matters more than authenticity. He asks important questions that you should consider when building a personal brand like, “Who do I want to serve?” and utilizing that purpose to establish consistency in a way that your audience will rally around and delight in. This clip focuses on thinking about who is interested in your brand to set the foundation for building a brand that your audience just can’t resist.This is an excerpt from Marc Gutman’s masterclass led by Dr. Sarabeth Berk regarding “How Your Hybrid Work Identity Shapes Your Personal Brand.” Just like this clip, you will be walked through examples, strategies, and tips on how to develop a personal brand from a hybrid identity through a straightforward, relaxed conversation you’re sure to enjoy.We know building a personal brand can be intimidating, especially as a multi-faceted human being. If you have an online presence and are looking to overcome your personal branding fears, then you’ve come to the right place. Be sure to click the link and watch the full masterclass for all the info you need.

What does it mean to be a storyteller and who should be defining themselves as one? Do rollercoaster designers fit in this category? Are customers the truest storytellers?Wildstory founder Marc Gutman discusses with friend and 25+ year graphic designer Jay Ferracane about the answers to these questions and more after watching the thought-provoking video, You Are Not a Storyteller by Stefan Sagmeister.

Many people can sense that something is wrong with their brand, but few can articulate what the source of it is. Marc Gutman addresses clarity, strategy, and relevancy, and shares the most prevailing reasons for brand problems today.

Over time, Marc Gutman experimented with several platforms before making Instagram his main source of content. He explains why Instagram is an amazing platform and how it’s become a perfect fit for Wildstory.

Different people have different ways of taking a comprehensive look at brands to refresh them in a new and enticing way, otherwise known as a brand audit. Marc Gutman details how Wildstory specifically executes brand audits and provides feedback with no obligation to buy additional services.

To comment or not comment? That is the question. With the state of the world today, people are looking to their favorite brands for information, challenging brands with the decision to share their stance on pressing issues. Marc Gutman and Keith Roberts review what mistakes some brands have made in past conversations and how current brands can avoid those issues today.

There is a perception on the internet that if you create great content and you’re consistent, your audience will come. In Marc Gutman’s experience, that’s just not true. Find out what no one advertises about being a social media presence and what it takes to grow. Video TranscriptKeith Roberts 0:04Marc, I would love to know from a guru, what is the one thing that nobody tells you about social media? One of the things that you've learned that no one's talking about how it relates to it, something that sticks.In my mind, I've heard that you know, you should spend as much time promoting a piece of content as you do creating it. I know, I suck at that I could spend hours doing it. I post it once and I forget about it. So I have this backlog. But what is—that's my, you know, thing that nobody tells me, but what is the thing that nobody tells us about social media?

We all know what it’s like to face internet connection hiccups. But what do we do when we face these challenges while recording important audio? Marc Gutman shares essential hacks that will give you some slack when editing content.Video TranscriptKeith Roberts 0:04All right, super excited to have Marc, you are a podcasting recording guru. I love your background. I love the sound, I love just the quality, which is exceptional. You know, I've had some challenges with recording. What are the things that you've learned to set up a proper podcasting video and recording setup?

Asking yourself, "Is this the right decision?" is applicable not only to branding, but also to life in general. Marc Gutman provides a simple solution to alleviate any doubts you may have about even the biggest decisions.

What is the secret to an exceptional carousel?As a storyteller himself, Marc Gutman finds an important ingredient in carousels that he was able to use to his advantage. He shares his evolution of perspective towards carousels that helped him increase user engagement and attract business prospects!

There are a myriad of great podcasts that are looking for just the right guest to be on their next show. If you want to be that guest, how do you shoot your shot?Marc Gutman, host of the Baby Got Backstory Podcast, explains what he looks for when people reach out to him and provides 3 tips on how you can make yourself stand out as a potential guest on your dream podcast.

Wildstory founder Marc Gutman describes the process of creating carousels, from choosing topics to deciding a color palette and font. Marc leaves no stone unturned highlighting all aspects of creation, including where to find images, template resolution, and what programs to use.