How to get your company to $5 Million in Revenue
Time management has always been a problem for me. It's easy to have great intentions of what you're going to accomplish in your day and before you know it you're sideways dealing with employees, answering client questions, and reading www.mgoblog.com for the latest college football recruiting news.I'm also an entrepreneur that struggles with letting go, letting the people in my company who are better than me at many things do the things they do. I get caught up in small tasks that aren't my job or aren't' worth my time.I was having this exact conversation with a good friend of mine and inspiring entrepreneur, Brent Weaver of Ugurus. Ugurus is focussed on helping web developers build their business. Brent has created a "bootcamp" wherein the attendees learn how to move up the chain and sell $10,000 projects versus the $2000 projects they typically sell. The idea is that it takes just as much work to sell and service at $10,000 client as it does a $2,000 client. Accepting this as truth, which type of client would you rather have? If you're in this space I highly recommend you check them out.
10 Questions to Ask Yourself Before Starting Your Own Business
Do you have an entrepreneurial spirit, but something is holding you back from jumping in and starting your own business? Organizing the development of a starting a new business can be a very risky and overwhelming venture, and it's not uncommon to second guess yourself. In order to be sure about making that first leap, here are 10 questions to ask yourself before committing to an entrepreurial lifestyle and starting your own business.
Harnessing Pinterest to Create Social Media Posts & Promote Your Business
Sure, creating original content for you social media posts is by far the best way to improve your SEO (search engine optimization) and really stand out against other companies and individuals. However, using all original content for your social media posts can be a daunting task, especially if you are just an individual building your own business, or a small business made up of only a few employees. The good news is, if you fall in this category, that there is plenty of compelling content already out there to fill your daily social media postings. One of the most useful tools you can harness in order to search for awesome content to post is Pinterest.
WILDSTORY Media is Hootsuite Certified
Staying up to date on the latest social media tools is very important to our team and our clients. We are proud to announce that our WILDSTORY team is recognized as a Hootsuite Certified Partner.
Sketchnotes - Making Notes Fun Again
For as long as I can remember I've been caught in a push-pull relationship with taking notes. I LOVE the tactile feeling of working in a traditional Moleskin notebook. There's something emotional, physical, and tactile about holding a notebook in your hands and pressing pen to paper. I have read several studies that suggest that writing by hand on paper creates more retention and comprehension than typing on a keyboard -- and I believe that to be true. However, there are several drawbacks:
Bronuts on 9 News - Denver
Here's an appearance from our favorite donut baking brothers Mitch and Brett Magdovitz. You can learn more about them at www.bronuts.comMitch and Brett are incredible bakers and have come up with a unique, approachable, humorous and friendly brand. They were recently on 9News here in Denver and you can see their appearance below.
The New Reality for Today’s Media and How It Affects Public Relations
The times are a changing. Reporters today don't look or work like the reporters of yesterday.When I was a kid the stereotypical image of a reporter was a rugged, adventure seeking male who would jot ideas in a pocket notebook while spending downtime at the neighborhood bar. In between writing and whiskey breaks the reporter always would find themselves in the middle of some incredible mystery that included romance and love. I was pretty sure that being a reporter was by far the coolest job in the world - primarily because it appeared that they didn’t work all that much.
Social Media Management: Twitter Metrics
When developing a comprehensive social media strategy, coming up with posting themes and a social media calendar is just half of the work. The other critical piece of a social media strategy is to track your social media successes once your social media plan has launched. It's one thing to develop a strategy but social media management is a whole different animal.Not only do you need to know what metrics to track, but also what each of these metrics actually tell you. The metrics for each social media platform are different, but they all tell you basically the same thing - the size and engagement of your audience. Here, I will highlight the metrics which are important to track for Twitter, and what these metrics actually tell you.In order to track you or your company's Twitter metrics, you may consider using a chart like the one on the right in Excel or Google Spreadsheets, which highlights each of the important Twitter metrics including:
8 Reasons I love Working in Public Relations
I’ve held a myriad of jobs in a lot of industries during my work career. I’ve slung FroYo, worked a car wash, fitted mountaineering boots, manufactured stained glass, manned a para-sail boat, tended bar, worked for an Academy Award winning director, rolled around the halls of a tech start-up on a Razor scooter, built sales teams, and of course Public Relations. For all those jobs I mentioned there are another twenty I’ve blocked-out of my memory. When I think of those unfulfilling jobs I need to get in the fetal position and go to my happy place.
Create the Most Eye-Catching & Original Graphics for Your Social Media Pages Using Web Applications
One of the most convenient ways to edit graphics for your social media pages may be to use online applications. The beauty about all of these online applications is that you won't have to spend the money on expensive softwares, or take up space on your computer's hard-drive to house programs such as the Adobe Suite. Try these online programs which allow you to get creative with and edit your pictures or photos pulled off of the web:
Create the Most Eye-Catching Original Graphics for Your Social Media Pages: Using Mobile Applications
When you’re an on the go social media or digital marketing professional, and sometimes need to create quick graphics to post or share with colleagues on the go, smart phones are your best friend. Each of the mobile applications featured below are all are free design applications which are compatible with both Android and iOS operating systems.
Why You NEED a Public Relations Strategy NOW
I remember that when I started my career sales was king. Salespeople made the most money and oftentimes carried the most power within the company. This was not without merit -- sales was driving revenue and it was their actions: cold calling, prospecting, face-to-face client meetings that were adding to the most important corporate metric: revenue.The old sales cycle was fairly straightforward: Build a list, prospect via cold call, set a meeting, build a little rapport, present your services, close the sale. I may be over simplifying it a little, but this was basically it.
Don’t Let The Opportunity Pass You By - Client Responsibilities
Public Relations, like life, is all about timing. The other day I was pulling my hair out, pitching and trying to secure media coverage for clients when my phone rang from a number I didn’t identify. I have this weird, immediate skepticism about numbers I don’t know combined with this uncontrollable urge to pick-up. I imagine it’s what a fish feels like when they see a lure in the water -- I know that’s a lure but I can’t help eating it!
3 Types of Media: Owned, Paid, and Earned
Blog posts, twitter, online news, cable TV, vines, facebook, mobile device video, press releases, infographics, podcasts, illustrations, webinars, white papers, ebooks, FAQs, bios, awards, tutorials, photos, data, articles, surveys, testimonials, reviews, presentations - it’s enough to make your head spin. We are in the midst of an unprecedented era of content creation and media exposure.With so many options out there, it’s important to understand the differences, appropriate uses, and shortcomings of different types of media: Owned, Paid, and Earned.So let’s get to it.
Social Media Management: Best Ways to Schedule Social Media Posts
Developing a social media management strategy is no longer optional, it's a must have for your business. First creating a social media calendar, then scheduling social media posts at least a few weeks, and sometimes even months, in advance is important in order to gain followers and increase engagement on all of your social channels. Another advantage to being ahead of the game on posting to social media is that having your posts already scheduled will allow you the time to keep close watch on the impact of your posts through social listening.
How Does Public Relations & Earned Media Work?
“What do you do?” asked my friend Sean. We were sitting in one of my favorite coffee shops in Boulder, Amante, chatting over Italian espresso. Nothing out of the ordinary and Sean’s question was one I’ve been hearing a lot lately.I asked Sean what he meant and he clarified that he understood I was in public relations and that a major component of that was getting media placements for my clients.“But why does that matter? Why does it work?” Sean wanted to know.And it’s a great question. I thought about it for a moment and wanting to put it in terms that Sean could related to (he’s one of my bachelor friends).
Social Media Management: 3 Simple and Free Social Listening Tools
When managing several, or even just one, company’s set of social media sites, things can get a bit overwhelming. What should you post? What other social media accounts should you be paying attention to? What kinds of posts get the most attention? How are followers reacting to your posts? Who and what kinds of accounts have followed you?Social Media Management is a full time job and it's only getting more complicated, not less. In order to keep track of each of these questions that may be running through your head, there are a few free tools that I always stand by:
Press Release SEO and Public Relations Press Release Webinar
Recently, I had the pleasure of co-presenting a webinar with Boulder SEO Marketing CEO, Chris Raulf. The title of the webinar is “Public Relations is Dead, Long Live Public Relations” which I find slightly misleading. However, don’t let that deter you as there is some amazing information that can be applied to your marketing and business. I was really impressed by Chris Raulf’s process on how to use press releases for increasing SEO traffic. He shows how he’s being listed in places like San Diego for “press release packages” on Google as a result of his efforts promoting this very webinar. How cool is that?
Welcome to the WildStory Public Relations Blog!
Remember the feeling when you asked someone out on that first date or proposed to your spouse? Remember that super excited but super-nervous, super-vulnerable feeling in your stomach? Or perhaps you experienced this feeling when you knew what you wanted to do with the rest of your life but didn’t know how to get there? Well that’s how I’m feeling as I write and launch this blog. It’s a feeling of excitement, nervousness, uncontainable ambition, all combined with the “I sure hope this works and doesn’t flame out in a flaming ball of embarrassment and failure”.