There's value in bringing an outside perspective.
LillyThere are certain brands that have been around so long, they seem impossible to fail no matter what they do. In these circles, it's easy to fall into the "if it ain't broke, don't fix it" mentality. Especially when you've curated a group of smart but similar thinkers. However, a brand is a constantly moving target and you have to get outside your comfort zone and embrace new and innovative ways to focus and deliver your brand message. Because, let's face it, people don't buy products as much as they buy a brand's story – even in the pharmaceutical industry. Lilly, a very successful pharmaceutical company, needed an outside perspective so they called Wildstory in to deliver a keynote about the importance of a brand's story and how to change perspectives and improve communication. The talk was such a success that it found a permanent spot in the Lilly training library and Wildstory will be back to help the marketing team shake things up again.
Lilly, also known as Eli Lilly and Company, is a major player in the pharmaceutical industry with an extensive marketing team spread out across all of their divisions and product lines. This massive team is composed of experienced and savvy marketers recruited from all over the world. However, even with the most talented marketing experts leading the way, it's easy for a company to become a bit "snow blind" as to what's working and what's not. Staying relevant and keeping your brand in the forefront of your consumers' minds takes constant effort and improvement. Eventually, the team decided it was time to tell their brand story from a fresh perspective.
The session was highly praised and has been added to the Lilly content library for ongoing training and education. Wildstory has been asked to come back to Lilly to present additional branding workshops and is discussing consulting arrangements for ongoing work.
This was such an incredible opportunity for us to step away from our day-to-day, to be challenged to think broadly.