How do you rebrand a branding studio?
Wildstory

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We even added textures in the form of doodles, sketches and notations in our graphic language, all in an effort to showcase the grit involved in really digging into a brand and finding the heart of the story. These textures allow us to show the marks of our journeys within every story we tell.
These design elements were then applied to the website design where we trumpeted a “less is more” design esthetic. Many websites try to cram a ton of content and every last piece of information into them. Our philosophy was that we want to clearly communicate who we are, who we are talking to, and what we do. Any confusion to that message would be an obstacle and a road block or “bounce” for potential new clients. The website is focused primarily on telling stories in a big way with a visual design system that supports the story telling.
Today, we’ve found our footing and we’re striving forward with confidence. We feel we’re telling our own story in the way we want to be perceived – as a branding shop that tells brand stories for amazing companies so they can realize their dreams. But we have to remind ourselves we can never let our own brand story get complacent again. Branding is never truly finished. It’s a living, breathing thing that needs constant love and attention.
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