Backslope Tools
Backslope Tools

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Backslope is a company founded by people who got out and build trails every day, so they wanted a logo that was literally built from and representative of “the stuff they work in everyday”. Wildstory leveraged established backslap angle recommendations and trail landmarks to create a sturdy monogram that embodies a lot more than meets the eye.
Wildstory developed an entire identity system to make sure every customer touch-point reflected the brand. The new identity included a fresh logo, introducing a new color palette, and a new typeface. This created a cohesive experience and atmosphere for both the physical locations and its digital extension.
All assets were presented in a comprehensive style guide so that the brands standards and consistency would easily be maintained across all teams.
Wildstory did not design or create the website. However, the scope required assets to be created that could be leveraged by the internal Backslope Tools team.
This collaboration resulted in a website that maintained the Backslope Tools brand, allowed the client to save budget, and go to market as quickly as possible.
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