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Mission Obsessed Entrepreneurs. A Broken Food System. A Crazy, Audacious Vision.

Simple Feast

Brand
Brand Strategy

Content
Messaging

Short Story

Experience the healing power of adventure. This is the simple yet powerful idea that was the genesis of First Descents, a non-profit organization dedicated to empowering young adults dealing with cancer and other life-threatening health conditions. First Descents was so focused on pushing these young people to achieve their goals, time slipped by and they realized they were not paying enough attention to their own brand story and communications. Wildstory came in, led group sessions, and really got the team to take an in-depth look at who they were. By taking a step back, they were able to take stock of who the organization was, why they existed and what their true mission was, and then recalibrate. With a bold new branding identity in place, they were able to move ahead, reclaim their lead in this non-profit space, and experience steady growth across the board.

Wildstory's Mission

Cancer is the leading disease-related cause of death in young adults, aged 18-39.

With approximately 70,000 new diagnosis’ annually, young adults comprise the fastest growing and most underserved oncology age demographic.

This is the inspiration, frustration, and sometimes desperation that led to the creation of First Descents. This wonderful non-profit organization provides life-changing outdoor adventures for young adults impacted by cancer and other serious health conditions. Their programs help push each participant out of their comfort zone, helping them to improve their esteem, body image, and coping skills while decreasing feelings of depression, alienation, and fatigue.

<div class="w-layout-grid rich-text-2-columns_grid is--green-text"><p class="rich-text-2-columns_item"><span class="georgia-font is--italic">Challenge</span><br>This is the simple yet powerful idea that was the genesis of First Descents, a non-profit organization dedicated to empowering young adults dealing with cancer and other life-threatening health conditions. First Descents was so focused on pushing these young people to achieve their goals, time slipped by and they realized they were not paying enough attention to their own brand story and communications. Wildstory came in, led group sessions, and really got the team to </p><p class="rich-text-2-columns_item"><span class="georgia-font is--italic">Outcome</span><br>This is the simple yet powerful idea that was the genesis of First Descents, a non-profit organization dedicated to empowering young adults dealing with cancer and other life-threatening health conditions. First Descents was so focused on pushing these young people to achieve their goals, time slipped by and they realized they were not paying enough attention to their own brand story and communications. Wildstory came in, led group sessions, and really got the team to </p></div>

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Developing the Strategy

This is the inspiration, frustration, and sometimes desperation that led to the creation of First Descents. This wonderful non-profit organization provides life-changing outdoor adventures for young adults impacted by cancer and other serious health conditions. Their programs help push each participant out of their comfort zone, helping them to improve their esteem, body image, and coping skills while decreasing feelings of depression, alienation, and fatigue.

Long Story

Cancer is the leading disease-related cause of death in young adults, aged 18-39. With approximately 70,000 new diagnosis’ annually, young adults comprise the fastest growing and most underserved oncology age demographic.

This is the inspiration, frustration, and sometimes desperation that led to the creation of First Descents. This wonderful non-profit organization provides life-changing outdoor adventures for young adults impacted by cancer and other serious health conditions. Their programs help push each participant out of their comfort zone, helping them to improve their esteem, body image, and coping skills while decreasing feelings of depression, alienation, and fatigue.

<div class="w-layout-grid rich-text-2-columns_grid is--green-text"><p class="rich-text-2-columns_item"><span class="georgia-font is--italic">Challenge</span><br>This is the simple yet powerful idea that was the genesis of First Descents, a non-profit organization dedicated to empowering young adults dealing with cancer and other life-threatening health conditions. First Descents was so focused on pushing these young people to achieve their goals, time slipped by and they realized they were not paying enough attention to their own brand story and communications. Wildstory came in, led group sessions, and really got the team to </p><p class="rich-text-2-columns_item"><span class="georgia-font is--italic">Outcome</span><br>This is the simple yet powerful idea that was the genesis of First Descents, a non-profit organization dedicated to empowering young adults dealing with cancer and other life-threatening health conditions. First Descents was so focused on pushing these young people to achieve their goals, time slipped by and they realized they were not paying enough attention to their own brand story and communications. Wildstory came in, led group sessions, and really got the team to </p></div>

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Play Video

Long Story

Cancer is the leading disease-related cause of death in young adults, aged 18-39. With approximately 70,000 new diagnosis’ annually, young adults comprise the fastest growing and most underserved oncology age demographic.

This is the inspiration, frustration, and sometimes desperation that led to the creation of First Descents. This wonderful non-profit organization provides life-changing outdoor adventures for young adults impacted by cancer and other serious health conditions. Their programs help push each participant out of their comfort zone, helping them to improve their esteem, body image, and coping skills while decreasing feelings of depression, alienation, and fatigue.

<div class="w-layout-grid rich-text-2-columns_grid is--green-text"><p class="rich-text-2-columns_item"><span class="georgia-font is--italic">Challenge</span><br>This is the simple yet powerful idea that was the genesis of First Descents, a non-profit organization dedicated to empowering young adults dealing with cancer and other life-threatening health conditions. First Descents was so focused on pushing these young people to achieve their goals, time slipped by and they realized they were not paying enough attention to their own brand story and communications. Wildstory came in, led group sessions, and really got the team to </p><p class="rich-text-2-columns_item"><span class="georgia-font is--italic">Outcome</span><br>This is the simple yet powerful idea that was the genesis of First Descents, a non-profit organization dedicated to empowering young adults dealing with cancer and other life-threatening health conditions. First Descents was so focused on pushing these young people to achieve their goals, time slipped by and they realized they were not paying enough attention to their own brand story and communications. Wildstory came in, led group sessions, and really got the team to </p></div>

<div class="divider green"></div>

Play Video

Long Story

Cancer is the leading disease-related cause of death in young adults, aged 18-39. With approximately 70,000 new diagnosis’ annually, young adults comprise the fastest growing and most underserved oncology age demographic.

This is the inspiration, frustration, and sometimes desperation that led to the creation of First Descents. This wonderful non-profit organization provides life-changing outdoor adventures for young adults impacted by cancer and other serious health conditions. Their programs help push each participant out of their comfort zone, helping them to improve their esteem, body image, and coping skills while decreasing feelings of depression, alienation, and fatigue.

Long Story

Cancer is the leading disease-related cause of death in young adults, aged 18-39. With approximately 70,000 new diagnosis’ annually, young adults comprise the fastest growing and most underserved oncology age demographic.

This is the inspiration, frustration, and sometimes desperation that led to the creation of First Descents. This wonderful non-profit organization provides life-changing outdoor adventures for young adults impacted by cancer and other serious health conditions. Their programs help push each participant out of their comfort zone, helping them to improve their esteem, body image, and coping skills while decreasing feelings of depression, alienation, and fatigue.

Long Story

Cancer is the leading disease-related cause of death in young adults, aged 18-39. With approximately 70,000 new diagnosis’ annually, young adults comprise the fastest growing and most underserved oncology age demographic.

This is the inspiration, frustration, and sometimes desperation that led to the creation of First Descents. This wonderful non-profit organization provides life-changing outdoor adventures for young adults impacted by cancer and other serious health conditions. Their programs help push each participant out of their comfort zone, helping them to improve their esteem, body image, and coping skills while decreasing feelings of depression, alienation, and fatigue.

Long Story

Cancer is the leading disease-related cause of death in young adults, aged 18-39. With approximately 70,000 new diagnosis’ annually, young adults comprise the fastest growing and most underserved oncology age demographic.

This is the inspiration, frustration, and sometimes desperation that led to the creation of First Descents. This wonderful non-profit organization provides life-changing outdoor adventures for young adults impacted by cancer and other serious health conditions. Their programs help push each participant out of their comfort zone, helping them to improve their esteem, body image, and coping skills while decreasing feelings of depression, alienation, and fatigue.

Simple Feast's Global Leadership Team consists of a broad spectrum of leaders from across industries and around the world. This group came together alongside Marc and the Wildstory team in order to bring the successful and mission-orientated values of the Simple Feast Danish brand, to the West Coast of America.

Ryan Evans, CEO of the USA, Simple Feast

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