BGBS 011: Aaron Houghton | iContact | What Will It Cost You to Be Successful?
In the late 1990s, Aaron Houghton was one of those kids who had an interest in computers and a new phenomenon known as the World Wide Web. When he was 17 years old, he turned his solution for emailing bed-and-breakfast guests into a $180-million-dollar email marketing powerhouse.
BGBS 004: Aaron Draplin | Draplin Design Company | Get It Done: Work Hard & Figure Things Out
If you’re a graphic designer, snowboarder, and/or skateboarder, then you probably know about preeminent designer Aaron Draplin of Draplin Design Company based in Portland, Ore. He tours the world to speak about his career, family, and even politics.
BGBS 000: Marc Gutman | WILDSTORY Founder | I Like Big Backstories
Do you like big backstories? Now, don’t lie. Who doesn’t? Dive into the story behind the story with storytellers, creators, and entrepreneurs. Marc Gutman is your host for the Baby Got Backstory podcast.
BGBS 027: Justin Moss | The Pineapple Agency | Bringing People Together and Making Them Smile
The Pineapple Agency’s founder, Justin Moss is a passionate marketer whose love for events and music festivals merged to create an experiential marketing company that has worked with Proctor & Gamble, Google, Insomnia, Under Armor, Converse and more. Justin is sharing his story of producing raves as a teenager to creating one of the largest music festivals before they were popular, with the NY Times calling Justin “ahead of his time.” Today, he’s helping brands create memories for their consumers with big bold activations, while giving them a better ROI for their marketing spend.
BGBS 024: Marc Gutman | Wildstory | Masterclass: How to Name or Rename a Business
Today we’re talking about the funnel process of naming or renaming a business or product. A name is the first introduction to your product. The right brand name becomes an asset. It can signal differentiation and lock into the consumer’s mind instantly. The right name creates an emotion in us that triggers a buying decision. The wrong name can end up costing the business millions. It’s a process that is a combination of the magical and the logical.
BGBS 032: Chad Mellen & Keith Bristol | Knack | What Would We Give to a Friend?
Chad Mellen, co-Founder, and Keith Bristol, Chief Digital Officer, of Knack Bags join us to talk about how they took a pain point and frustration, turned it into an idea, and then developed an entire company around it. They share what they did, the steps they took, and the sheer determination it took to get the prototype made, and the final product flying off the shelf! This is the story of how two career executives broke ranks & built a product that no one else would.
BGBS 056: Tamer Kattan | Comedian | Listening Is the Cost of Being Heard
Tamer Kattan is an internationally touring stand-up comedian who performed for U.N. Troops in Afghanistan, for protestors at the American University in Cairo (during the Egyptian revolution) and for the really dangerous crowds at The Edinburgh Fringe in Scotland.
BGBS 057 - BONUS: Jay Ferracane | Storytellers Are Bullsh*t
Baby Got Backstory host Marc Gutman partners up with good friend and past guest Jay Ferracane on a special bonus episode about the complexity of defining yourself as a storyteller based on the video, You Are Not a Storyteller by Stefan Sagmeister.
BGBS 047: Jamba Dunn | Rowdy Mermaid | Welcome to the Kombuchaverse
Jamba Dunn is the proud founder and CEO of Rowdy Mermaid, the first kombucha company to reimagine the 2000-year-old beverage as a plant-based medicine that is safer and fitted to anyone’s palate. Yes, even a toddler. You’ll soon see that the awesomeness of this company stemmed from Jamba’s roots in the punk rock ...
BGBS 035: Sarah Kauss | S'well | What Would You Do If You Could Not Fail?
Founder and Chairwoman of S’well, Sarah Kauss created a new product category when she fused fashion and water bottles. Her business was birthed from a passion to find a way to combat single-use plastics and has now sold over 20 million products since launching.
BGBS 020: Michael Ventura | Founder of Sub Rosa | Someday I’ll be an Idea Man
How adopting other people’s perspectives allowed Michael Ventura to discover that empathy is the secret to success and build a world class strategy and design studio serving the world’s biggest brands.
BGBS 037: Cambria Jacobs | EGYM | Fit for Life
Joining us today is Cambria Jacobs, Chief Marketing Officer of EGYM, a global fitness technology leader that uses smart gym equipment to support their members’ fitness journey by providing data-based guidance for motivation and measurable results. Have you wanted to live a healthier lifestyle but felt immediately ...
BGBS 029: Geoff Smart | ghSMART Part 1 | Part 1: Yes, You Can Have It All
Geoff Smart, founder and chairman of ghSMART & Co is sharing how his dream of having a fulfilling job and great life turned into one of the most successful hiring firms in the world.
BGBS 046: Tim Williams | Ignition Group | Stand for Something and Get Paid for It
Tim Williams is the founder and managing director of Ignition Consulting Group, noted author of several books, the latest being Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, and international speaker for business organizations worldwide.