Social Media Management: Twitter Metrics

When developing a comprehensive social media strategy, coming up with posting themes and a social media calendar is just half of the work.  The other critical piece of a social media strategy is to track your social media successes once your social media plan has launched.  It's one thing to develop a strategy but social media management is a whole different animal.

Not only do you need to know what metrics to track, but also what each of these metrics actually tell you. The metrics for each social media platform are different, but they all tell you basically the same thing - the size and engagement of your audience.  Here, I will highlight the metrics which are important to track for Twitter, and what these metrics actually tell you.

In order to track you or your company's Twitter metrics, you may consider using a chart like the one on the right in Excel or Google Spreadsheets, which highlights each of the important Twitter metrics including:

Twitter Followers Chart
  • Followers: the number of Twitter users following your Twitter profile & tweets
  • Tweets: the number of Twitter posts you have sent out since day 1
  • Replies: the amount of Twitter users who have replied to your tweets
  • Retweets: the number of times Twitter users have reposted your tweets. This is usually indicated by having "RT" accompanied by "@__yourtwitterhandle__" at the beginning of a tweet
  • Mentions: the amount of times Twitter users have @ mentioned you in their tweets
  • Favorites: the number of times Twitter users have favorited your tweets by clicking the star
  • Links: the number of links you posted (this is not an extremely important metric)
  • Clicks: the number of clicks your links received overall

After you have collected these metrics, you may use some of them to calculate a few other metrics which will tell you the precise effectiveness of your Twitter campaign.

Twitter metrics

Some free tools which you may use to gauge your Twitter metrics are:

I hope these tips on Twitter metrics have helped you! Please comment on what your experience with using any of these free tools and/or tracking Twitter metrics are. Join the discussion and leave your comments below.

Lastly, please feel free to contact us directly.  You can always send us a message via our contact form or email me directly at: shaina at wildstory dot com.

Don’t forget to stay in touch with us on social media and learn about new blog posts, upcoming events, PR and social media tips, and much more. Join our #wildstory or share your own #wildstory on Instagram, Twitter, Facebook, Google+, and LinkedIn by using #mywildstory.


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

The Hero with a thousands faces book cover
The Hero with a thousands faces book cover
  • sdasa
  • dasdsa
  • dasdsa
  1. sadas
  2. dasdsad
  3. dsadsa
The Futur slide - Teach what you know and make a living doing what you love.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This is some text inside of a div block.

Be The First
To Know

Sign up to get our best stuff: newsletter,
blog, podcast, and updates.