Over time, Marc Gutman experimented with several platforms before making Instagram his main source of content. He explains why Instagram is an amazing platform and how it’s become a perfect fit for Wildstory.

Video Transcript


Keith Roberts 0:04


Awesome. So I am a big Wildstory and Gutman, fanboy and I follow you on all social media and I have noticed, you know, lately you've been really active on Instagram. What's going on there?

Marc Gutman 0:15


Yeah, well, first, I'm loving Instagram, I think it's great. You know, I really am leaning into this idea that I've had this, this notion for a long time of what I call other people's platforms, or OPP and leveraging other people's audiences. Now, it's taken me a really long time to get here. So maybe like you, I've experimented with almost every kind of content, social media, I was trying to blog for a while. And while I'm a writer, and I'm fairly decent at blogging, that always felt like a little bit of a slog, long-form blogs felt like, I don't know, I just feel like I was servicing something that I didn't really believe in, trying to hit SEO, things like that.

You know, I love the idea. I know, these videos will be up on YouTube. And this is about my capacity for YouTubing. I want to be a YouTuber, I think it's amazing. I think it is an incredible platform. I consume so much content on YouTube. I am not cut out to create consistent YouTube content outside of this interview series. But like, I want to be like that cool YouTuber with things popping up and be on boop, boop, boop, subscribe here and all this stuff. That's just not—I tried, I love to shoot, I like to do things but takes me way too long to shoot all the content. And then one of my favorite mantras of myself is I love to shoot I hate to edit. And so kind of getting that done was just wasn't there.

And so Instagram is this platform that I always thought was really just about sharing pictures of my food, and things like that. But what I did realize is that there is this it's a massive community, everybody is on Instagram, whether or not you sell, you know, something super serious and businessy or candles, your customer is there now that might not always be looking for that. But they're consuming different kinds of content.

And one of the things that the format is just designed for this, like bite-sized storytelling. And so Instagram is where I'm at. I think it's an amazing platform. I think that there, I'm learning a lot about Instagram, but I'm showing up there and why it's working for me. And I think that's the thing for people to remember is choose the platform. You know, you got to kind of do that Venn diagram of like, Where Where are your customers, you know, what's a good platform for your content, but then where can you show up consistently, you know, and like where can you just be successful and Instagrams it for me, it's working and, and I really, really love it.


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